Brandwave

FEIN vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than FEIN among dust extractor brands worldwide. Milwaukee had about 1.8 million branded searches, while FEIN had 6,600. Milwaukee made up 47.3% of all dust extractor brand searches we track, and FEIN accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, FEIN appeared in three of the five answers and Milwaukee in two. FEIN was mentioned before Milwaukee in three out of four answers that named either.

Among dust extractor brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 277 searches for every 1 for FEIN

Milwaukee 1.8M searchesFEIN 6.6K searches

Who does AI mention more?

FEIN, mentioned in 3 of 5 answers, Milwaukee in 2

FEIN in 3 of 5Milwaukee in 2 of 5

Who does AI recommend more?

FEIN, named ahead of Milwaukee in 3 of 4 answers

FEIN first in 3Milwaukee first in 1

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FEIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FEIN was listed before Milwaukee in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Bosch2nd
  3. Makita3rd
  4. Hilti4th
  5. FEIN5th
  6. DeWalt6th
  7. Milwaukee7th
  8. Nilfisk–
  9. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FEIN or Milwaukee more popular in search?

This chart shows how often people search Google for FEIN and Milwaukee by name. Each line represents a brand's share of searches for all nine dust extractor brands we track, month by month, from English-language searches worldwide.

FEIN and Milwaukee among dust extractor brands worldwide, by month

Share of searches by month for Milwaukee, FEIN. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

How has the FEIN and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of FEIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FEIN’s share of searches among dust extractor brands worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands worldwide moved from 47.2% to 47.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for dust extractor brands worldwide in September 2026?

2 changes
  1. In September 2026, Milwaukee lost share of searches among dust extractor brands worldwide, from 48% to 47.3%.

  2. Estimated monthly branded searches for FEIN worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FEIN’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FEIN

1 branded search term

  • fein tools

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among dust extractor brands

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