Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 44.8% estimated Share of Search among cordless drill brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee44.8%
  2. Makita20.2%
  3. DeWalt16.5%
  4. Ryobi13.5%
  5. Bosch5.1%
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Where does Milwaukee compete?

Milwaukee is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands1st of 544.8%Shown below
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Spirit level brands1st of 589.1%Show ranking
Tape measure brands1st of 596.3%Show ranking

Which cordless drill brands compete with Milwaukee?

Milwaukee against cordless drill brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Ryobi, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545.8%24.9%13.8%11.2%4.2%
Nov 202543.7%23.8%16.1%13.1%3.3%
Dec 202546.8%20.9%17.2%11.5%3.6%
Jan 202645.2%20.3%16.6%13.6%4.2%
Feb 202646.7%21%17.2%11.5%3.6%
Mar 202642.1%23%15.5%15.5%3.9%
Apr 202643.9%19.7%16.1%16.1%4.1%
May 202643.9%19.7%16.1%16.1%4.1%
Jun 202643.9%19.7%16.1%16.1%4.1%
Jul 202648.5%17.8%14.6%14.6%4.5%
Aug 202644.8%20.2%16.5%13.5%5.1%
Sep 2026—————

  1. 1.Milwaukee

    44.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Makita

    20.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.DeWalt

    16.5%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  4. 4.Ryobi

    13.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Bosch

    5.1%

    Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among cordless drill brands worldwide decreased from 45.8% to 44.8%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among cordless drill brands worldwide peaked at 48.5% in July 2026 and was lowest at 42.1% in March 2026.

How did search popularity change for cordless drill brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among cordless drill brands worldwide, from 17.8% to 20.2%.

  2. In August 2026, DeWalt gained estimated Share of Search among cordless drill brands worldwide, from 14.6% to 16.5%.

  3. In August 2026, Bosch gained estimated Share of Search among cordless drill brands worldwide, from 4.5% to 5.1%.

  4. In August 2026, Milwaukee lost estimated Share of Search among cordless drill brands worldwide, from 48.5% to 44.8%.

  5. In August 2026, Ryobi lost estimated Share of Search among cordless drill brands worldwide, from 14.6% to 13.5%.

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

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How the Brand Demand Index is measured

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