Brandwave

Husqvarna vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Husqvarna among stone saw brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Husqvarna’s 1.1M, and held a 31.8% Share of Search versus Husqvarna’s 19.2%. These are worldwide searches for English-language branded terms.

Share of Search among stone saw brands worldwide in September 2026Which is more popular in search, Husqvarna or Milwaukee?
Husqvarna19.2%1.1M searches
vs
Milwaukee31.8%1.8M searches

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Which is more popular in search, Husqvarna or Milwaukee?

Compare the stone saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Milwaukee among stone saw brands worldwide, by month

Share of Search by month for Milwaukee, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlHusqvarnaMakitaDeWaltEvolution
Oct 202533%16.9%19.3%20.7%9.9%0.08%
Nov 202533.3%17.3%15.8%21.3%12.2%0.1%
Dec 202536.1%17.6%13.9%19.1%13.2%0.09%
Jan 202632.6%19.2%18.7%17.5%12%0.1%
Feb 202632.9%18.8%18.9%17.3%12.1%0.1%
Mar 202628.6%21%21.6%18.1%10.5%0.1%
Apr 202627.5%21.5%26.2%14.7%10.1%0.08%
May 202627.5%20.7%26.7%14.9%10.1%0.08%
Jun 202629%21.9%22.6%15.8%10.7%0.07%
Jul 202633.3%21%20.8%14.8%10%0.08%
Aug 202631.6%20.1%19.5%17.1%11.6%0.09%
Sep 202631.8%19.8%19.2%17.4%11.7%0.14%

How has the Husqvarna and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among stone saw brands worldwide moved from 19.3% to 19.2%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among stone saw brands worldwide moved from 33% to 31.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for stone saw brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among stone saw brands worldwide has lost ground for 3 months in a row, from 22.6% to 19.2% in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among stone saw brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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