Brandwave

Lawn edger brands:Which are searched most?

In September 2026, Husqvarna was the most searched among lawn edger brands worldwide, with an estimated 1.1M branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna46%
  2. DeWalt28%
  3. Craftsman12.5%
  4. Black and Decker9.1%
  5. Greenworks3.8%
  6. ECHO0.62%

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Share of SearchLeaderboard

Compare the lawn edger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lawn edger brands worldwide, by month

Share of Search by month for Husqvarna, DeWalt, Craftsman, Black and Decker, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaDeWaltCraftsmanBlack and DeckerGreenworksECHO
Oct 202551.1%26.3%9.6%9.6%2.9%0.58%
Nov 202542.6%33%9.9%10.8%3%0.73%
Dec 202537.3%35.5%13%10.6%3.2%0.43%
Jan 202645.1%28.9%12.9%9.5%3.2%0.35%
Feb 202644.5%28.5%15.6%8.5%2.6%0.34%
Mar 202648.8%23.8%15.9%7.8%3.2%0.43%
Apr 202655.7%21.5%11.8%7%3.5%0.47%
May 202654.9%20.8%11.4%8.3%4.2%0.37%
Jun 202649.8%23.6%12.9%8.6%4.7%0.42%
Jul 202647.6%22.9%15.3%9.1%4.6%0.5%
Aug 202644.9%26.8%14.6%8.8%4.4%0.48%
Sep 202646%28%12.5%9.1%3.8%0.62%

This month’s ranking, September 2026

  1. Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    28%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Craftsman

    12.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.ECHO

    0.62%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among lawn edger brands worldwide?

In September 2026, Husqvarna was the most searched among lawn edger brands worldwide, with an estimated 1.1M branded searches and 46% estimated Share of Search within this set. DeWalt is in 2nd place, 18 percentage points behind at 28% Share of Search.

Global lawn edger brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna51.1% → 46%55.7%Apr 202637.3%Dec 20251st
DeWalt26.3% → 28%35.5%Dec 202520.8%May 20262nd
Craftsman9.6% → 12.5%15.9%Mar 20269.6%Oct 20253rd
Black and Decker9.6% → 9.1%10.8%Nov 20257%Apr 20264th
Greenworks2.9% → 3.8%4.7%Jun 20262.6%Feb 20265th
ECHO0.58% → 0.62%0.73%Nov 20250.34%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn edger brands worldwide decreased from 51.1% to 46%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among lawn edger brands worldwide increased from 26.3% to 28%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn edger brands worldwide increased from 9.6% to 12.5%.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among lawn edger brands worldwide increased from 2.9% to 3.8%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn edger brands worldwide peaked at 55.7% in April 2026 and was lowest at 37.3% in December 2025.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among lawn edger brands worldwide peaked at 35.5% in December 2025 and was lowest at 20.8% in May 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn edger brands worldwide peaked at 15.9% in March 2026 and was lowest at 9.6% in October 2025.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among lawn edger brands worldwide peaked at 10.8% in November 2025 and was lowest at 7% in April 2026.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among lawn edger brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.6% in February 2026.
  • Across the 12 months ending September 2026, Black and Decker and ECHO held steady: their estimated Share of Search among lawn edger brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lawn edger brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among lawn edger brands worldwide, from 26.8% to 28%.

  2. In September 2026, Husqvarna gained estimated Share of Search among lawn edger brands worldwide, from 44.9% to 46%.

  3. In September 2026, Craftsman lost estimated Share of Search among lawn edger brands worldwide, from 14.6% to 12.5%.

  4. In September 2026, Greenworks lost estimated Share of Search among lawn edger brands worldwide, from 4.4% to 3.8%.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How the Brand Demand Index is measured

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