Brandwave

How popular isWORX?

In September 2026, people searched for WORX by name about 138,000 times worldwide, a 7% increase from the previous year. These searches made up 0.04% of all global lawn edger brand searches, placing WORX ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, WORX appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

WORX is the ninth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. HusqvarnaShare of searches 26.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StihlShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. RyobiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WORXShare of searches 0.04%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WORX is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. ECHO2nd
  3. Greenworks3rd
  4. Stihl4th
  5. Ryobi5th
  6. WORX6th
  7. Black+Decker7th
  8. DeWalt8th
  9. Husqvarna–
  10. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn edger brands compete with WORX?

WORX against lawn edger brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, DeWalt, Ryobi, Craftsman, Black+Decker, Greenworks, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltRyobiCraftsmanBlack+DeckerGreenworksECHOWORXEGO Power+
Oct 202531%20.9%17.1%16.3%6.2%6.2%1.9%0.38%0.02%—
Nov 202524%19.7%19.7%22%5.9%6.5%1.8%0.43%0.01%—
Dec 202521.4%21.4%21.4%19.5%7.8%6.4%1.9%0.26%0.01%—
Jan 202626.4%21.7%17.8%18.1%8%5.8%2%0.21%<0.01%—
Feb 202627.1%22.3%18.2%15.2%10%5.4%1.6%0.22%<0.01%—
Mar 202627.4%22.5%15.1%17.6%10.1%4.9%2%0.27%0.03%—
Apr 202632.1%21.4%14.4%16.8%7.9%4.7%2.4%0.32%0.04%—
May 202631.3%20.8%14%17.5%7.7%5.6%2.8%0.25%0.06%—
Jun 202626.9%22.1%14.9%19.3%8.1%5.4%3%0.27%0.05%—
Jul 202626.3%21.7%14.5%18.8%9.7%5.8%2.9%0.32%0.05%—
Aug 202625.5%21%17.2%18.2%9.4%5.6%2.8%0.31%0.06%—
Sep 202626.4%21.8%17.8%17.4%8%5.8%2.4%0.39%0.04%—

  1. 1.Husqvarna

    26.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Stihl

    21.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    17.8%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Ryobi

    17.4%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -0.8 points.

  5. 5.Craftsman

    8%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Black+Decker

    5.8%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    2.4%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  8. 8.ECHO

    0.39%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  9. 9.WORX

    0.04%

    Held 9th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  10. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between WORX and its closest rivals

Every comparison with WORX

37 comparisons

How has branded search demand for WORX changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WORX worldwide rose from 129K to 138K.
  • Across the 12 months ending September 2026, WORX’s share of searches among lawn edger brands worldwide held steady, from 0.02% to 0.04%.

How did search popularity change for lawn edger brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt overtook Ryobi to rank 3rd among lawn edger brands worldwide, with 17.8% of the searches.

  2. In September 2026, Husqvarna gained share of searches among lawn edger brands worldwide, from 25.5% to 26.4%.

  3. In September 2026, Stihl gained share of searches among lawn edger brands worldwide, from 21% to 21.8%.

  4. In September 2026, Craftsman lost share of searches among lawn edger brands worldwide, from 9.4% to 8%.

  5. In September 2026, Ryobi lost share of searches among lawn edger brands worldwide, from 18.2% to 17.4%.

  6. Greenworks’ share of searches among lawn edger brands worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are WORX’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using WORX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • landroid
  • lawn mower worx
  • robot mower worx
  • worx aerocart
  • worx blower vac
  • worx cordless edger
  • worx edger
  • worx garden shredder
  • worx leaf blower
  • worx leaf vacuum
  • worx pegasus
  • worx power screwdriver
  • worx pruning saw
  • worx sawhorse
  • worx snow blower

Do you work for WORX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WORX compete?

WORX is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands8th of 90.19%Show ranking
Power screwdriver brands7th of 7<0.01%Show ranking
Leaf vacuum brands6th of 70.02%Show ranking
Lawn edger brands9th of 100.04%Shown above
Cordless edger brands6th of 7<0.01%Show ranking
Pruning saw brands7th of 80.02%Show ranking
Garden shredders6th of 60.16%Show ranking
Blower vac brands5th of 60.03%Show ranking
Snow blower brands8th of 90.09%Show ranking
Folding sawhorse brands5th of 50.3%Show ranking
Workbench brands8th of 111.5%Show ranking
Wheelbarrow brands3rd of 83.2%Show ranking
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