Brandwave

Toro vs WORX:Which is searched more?

In September 2026, Toro had more branded searches than WORX among leaf vacuum brands worldwide. Toro was estimated to have 122K branded searches compared to WORX’s 880, and held a 3.1% Share of Search versus WORX’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among leaf vacuum brands worldwide in September 2026Which is more popular in search, Toro or WORX?
Toro3.1%122K searches
vs
WORX0.02%880 searches

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Which is more popular in search, Toro or WORX?

Compare the leaf vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Toro and WORX among leaf vacuum brands worldwide, by month

Share of Search by month for Toro, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlRyobiToroGreenworksWORX
Oct 202552.4%25.7%18.2%1.9%1.7%0.06%
Nov 202549.2%24.9%22.9%1.3%1.6%0.1%
Dec 202552.2%25%20%1%1.7%0.06%
Jan 202648.2%27.8%20.5%1.5%1.9%0.03%
Feb 202650.5%28.2%17.9%1.7%1.7%0.02%
Mar 202642.5%29%22.4%3.9%2.1%0.04%
Apr 202640%28.3%23.7%5.5%2.4%0.03%
May 202640.1%27.2%24.3%5.5%3%0.02%
Jun 202640.6%27.5%24.8%4%3%0.01%
Jul 202645.2%25.2%22.6%4.3%2.7%0.02%
Aug 202644.9%26%22.1%4.3%2.7%0.02%
Sep 202646.5%27.1%21%3.1%2.3%0.02%

How has the Toro and WORX comparison changed over the last 12 months?

  • Toro was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among leaf vacuum brands worldwide moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 83K to 122K.
  • Across the 12 months ending September 2026, WORX’s estimated Share of Search among leaf vacuum brands worldwide moved from 0.06% to 0.02%, and its estimated monthly branded searches moved from 2.4K to 880.

How did search popularity change for leaf vacuum brands worldwide in September 2026?

  1. In September 2026, Toro lost estimated Share of Search among leaf vacuum brands worldwide, from 4.3% to 3.1%.

  2. Estimated monthly branded searches for WORX worldwide fell 63.3% over 12 measured months, from 2.4K to 880 in September 2026.

Other head-to-heads among leaf vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Toro’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toro

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

WORX

1 branded search term

  • worx leaf vacuum

How the Brand Demand Index is measured

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