Brandwave

How popular isToro?

In September 2026, people searched for Toro by name about 129,000 times worldwide, a 41.5% increase from the previous year. These searches made up 0.86% of all global snow blower brand searches, placing Toro seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about snow blower brands, Toro appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Toro is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. HusqvarnaShare of searches 47.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RyobiShare of searches 39.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Honda Power EquipmentShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. GreenworksShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ToroShare of searches 0.86%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top snow blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Toro is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Ariens2nd
  3. EGO Power+3rd
  4. Honda Power Equipment4th
  5. Ryobi5th
  6. Greenworks6th
  7. Husqvarna–
  8. Troy-Bilt–
  9. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EGO Power+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariens4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which snow blower brands compete with Toro?

Toro against snow blower brands worldwide, by month

Share of searches by month for Husqvarna, Ryobi, Honda Power Equipment, Greenworks, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaRyobiHonda Power EquipmentGreenworksAriensTroy-BiltToroWORXEGO Power+
Oct 202554.4%34.8%4.7%3.3%1.2%0.99%0.54%0.07%—
Nov 202543.6%45.4%4.7%3.2%1.4%0.97%0.43%0.19%—
Dec 202542%43.8%6.4%3.8%2.5%0.75%0.41%0.41%—
Jan 202647%36.6%8.1%3.5%2.8%1%0.47%0.47%—
Feb 202651.7%33.5%8%3.1%2.1%0.94%0.51%0.15%—
Mar 202648.1%38.1%6.7%3.6%1.3%1.3%0.88%0.04%—
Apr 202650.4%36.4%6.2%3.7%0.91%1.4%1.1%0.03%—
May 202649.6%36.6%5.9%4.5%0.9%1.3%1.1%0.02%—
Jun 202644.9%41.2%5.4%5%1%1.5%1%0.02%—
Jul 202644.9%41.1%5.5%4.9%1%1.5%1%0.03%—
Aug 202645.1%40.6%5.8%5%1%1.5%1%0.05%—
Sep 202647.5%39.2%5.5%4.3%1.3%1.3%0.86%0.09%—

  1. 1.Husqvarna

    47.5%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Ryobi

    39.2%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.4 points.

  3. 3.Honda Power Equipment

    5.5%

    Held 3rd. 115K estimated branded searches, -10% vs prior month. Share -0.3 points.

  4. 4.Greenworks

    4.3%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  5. 5.Ariens

    1.3%

    Moved from 6th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Troy-Bilt

    1.3%

    Moved from 5th to 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  7. 7.Toro

    0.86%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.WORX

    0.09%

    Held 8th. 1.9K estimated branded searches, +90% vs prior month. Share 0 points.

  9. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Toro and its closest rivals

Every comparison with Toro

33 comparisons

How has branded search demand for Toro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 91.3K to 129K.
  • Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands worldwide held steady, from 0.54% to 0.86%.

How did search popularity change for snow blower brands worldwide in September 2026?

6 changes

  1. In September 2026, Husqvarna gained share of searches among snow blower brands worldwide, from 45.1% to 47.5%.

  2. In September 2026, Ryobi lost share of searches among snow blower brands worldwide, from 40.6% to 39.2%.

  3. In September 2026, Greenworks lost share of searches among snow blower brands worldwide, from 5% to 4.3%.

  4. In September 2026, Ariens rose from 6th to 5th among snow blower brands worldwide.

  5. In September 2026, Troy-Bilt fell from 5th to 6th among snow blower brands worldwide.

  6. Estimated monthly branded searches for Toro worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are Toro’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toro blower vac
  • toro irrigation
  • toro lawn mower
  • toro leaf vacuum
  • toro mower
  • toro power broom
  • toro push mower
  • toro riding lawn mower
  • toro sprinkler heads
  • toro zero turn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toro compete?

Toro is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Push mower brands4th of 72.9%Show ranking
Leaf vacuum brands4th of 73.2%Show ranking
Riding lawn mower brands5th of 83.4%Show ranking
Lawn mower brands5th of 82.9%Show ranking
Robot mower brands6th of 134.1%Show ranking
Walk behind mower brands3rd of 55.4%Show ranking
Blower vac brands4th of 65.8%Show ranking
Snow blower brands7th of 90.86%Shown above
Power broom brands3rd of 46.3%Show ranking
Zero turn mowers brands3rd of 87.5%Show ranking
Irrigation brands5th of 51.1%Show ranking
Sprinkler heads brands3rd of 35.5%Show ranking
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