Brandwave

How popular isToro in search?

In September 2026, there were an estimated 126K branded searches for Toro worldwide which is up 45.9% over the last 12 months. Toro holds 3.5% estimated Share of Search among riding lawn mower brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna28.4%
  2. John Deere28.4%
  3. Ryobi23.4%
  4. Kubota10.5%
  5. Toro3.5%
  6. Honda Power Equipment3.3%
  7. Greenworks2.6%
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Which riding lawn mower brands compete with Toro?

Toro against riding lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Ryobi, Kubota, Toro, Honda Power Equipment, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereRyobiKubotaToroHonda Power EquipmentGreenworks
Oct 202532.9%26.9%21%12.1%2.2%2.9%2%
Nov 202527.4%27.4%28.5%10.1%1.7%3%2%
Dec 202525%30.4%26.1%11.2%1.3%3.8%2.2%
Jan 202629%29%22.6%10.7%1.6%5%2.1%
Feb 202630.4%30.4%19.7%11.2%1.9%4.7%1.8%
Mar 202630%24.6%23.8%11.1%4.2%4.2%2.2%
Apr 202632.8%21.8%23.6%9.8%5.5%4%2.4%
May 202632.4%21.6%24%9.7%5.5%3.9%2.9%
Jun 202628.7%23.5%26.3%10.6%4.3%3.5%3.2%
Jul 202627.1%27.1%24.8%10%4.7%3.3%3%
Aug 202627.2%27.2%24.4%10%4.8%3.5%3%
Sep 202628.4%28.4%23.4%10.5%3.5%3.3%2.6%

  1. 1.Husqvarna

    28.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.John Deere

    28.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Ryobi

    23.4%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1 points.

  4. 4.Kubota

    10.5%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Toro

    3.5%

    Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -1.3 points.

  6. 6.Honda Power Equipment

    3.3%

    Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.

  7. 7.Greenworks

    2.6%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare search popularity between Toro and its closest rivals

Every comparison with Toro

How has branded search demand for Toro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 86.2K to 126K.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide increased from 2.2% to 3.5%.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide peaked at 5.5% in April 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Toro rose from 6th to 5th among riding lawn mower brands worldwide.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  2. In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  3. In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.8% to 3.5%.

  4. In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 24.4% to 23.4%.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Toro compete?

Toro is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands4th of 62.9%Show ranking
Leaf vacuum brands4th of 63.1%Show ranking
Riding lawn mower brands5th of 73.5%Shown above
Robotic lawn mower brands4th of 65.4%Show ranking
Walk behind mower brands3rd of 55.4%Show ranking
Power broom brands3rd of 45.6%Show ranking
Blower vac brands3rd of 46.1%Show ranking
Cylinder mower brands3rd of 36.6%Show ranking
Zero turn mowers brands3rd of 48.2%Show ranking
Irrigation brands5th of 50.77%Show ranking
Sprinkler heads brands4th of 42.3%Show ranking

How is Toro measured?

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • toro irrigation
  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro sprinkler heads
  • toro zero turn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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