Brandwave

DripWorks vs Toro:Which is more popular?

In September 2026, DripWorks had more branded searches than Toro among irrigation brands worldwide. DripWorks had about 1,300 branded searches, while Toro had 1,000. DripWorks made up 1.7% of all irrigation brand searches we track, and Toro accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about irrigation brands, DripWorks appeared in three of the five answers and Toro in two. Toro was mentioned before DripWorks in two out of three answers.

Among irrigation brands worldwide in September 2026

Who do people search for more?

DripWorks, about 30% more searches than Toro

DripWorks 1.3K searchesToro 1K searches

Who does AI mention more?

DripWorks, mentioned in 3 of 5 answers, Toro in 2

DripWorks in 3 of 5Toro in 2 of 5

Who does AI recommend more?

Toro, named ahead of DripWorks in 2 of 3 answers

Toro first in 2DripWorks first in 1

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DripWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before DripWorks in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DripWorks or Toro more popular in search?

This chart shows how often people search Google for DripWorks and Toro by name. Each line represents a brand's share of searches for all nine irrigation brands we track, month by month, from English-language searches worldwide.

DripWorks and Toro among irrigation brands worldwide, by month

Share of searches by month for DripWorks, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

How has the DripWorks and Toro comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: DripWorks took it in February 2026.
  • Across the 12 months ending September 2026, DripWorks’ share of searches among irrigation brands worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 1K to 1.3K.
  • Across the 12 months ending September 2026, Toro’s share of searches among irrigation brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for irrigation brands worldwide in September 2026?

3 changes
  1. In September 2026, Holman overtook Toro to rank 8th among irrigation brands worldwide, with 1.4% of the searches.

  2. DripWorks’ share of searches among irrigation brands worldwide has lost ground for 3 months in a row, from 3.7% to 1.7% in September 2026.

  3. Estimated monthly branded searches for Toro worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DripWorks’ and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DripWorks

1 branded search term

  • dripworks

Toro

1 branded search term

  • toro irrigation

How the Brand Demand Index is measured

Other head-to-heads among irrigation brands

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