How popular isToro in search?
In August 2026, there were an estimated 550K branded searches for Toro worldwide which is down 18.3% over the last 11 months. Toro holds 79.8% estimated Share of Search among irrigation brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which irrigation brands compete with Toro?
Share of Search by month for Toro, Hunter, Rain Bird, Netafim. The figures are in the table below the chart.
View monthly share of search table
| Month | Toro | Hunter | Rain Bird | Netafim | K-Rain |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 7.6% | 4.2% | 3.4% | 0.2% |
| Nov 2025 | 83.9% | 7.6% | 4.1% | 4.1% | 0.24% |
| Dec 2025 | 85.2% | 7.7% | 3.4% | 3.4% | 0.2% |
| Jan 2026 | 83.2% | 9.2% | 3.4% | 4.1% | 0.2% |
| Feb 2026 | 83.2% | 9.2% | 3.4% | 4.1% | 0.2% |
| Mar 2026 | 81.8% | 9% | 4.9% | 4% | 0.23% |
| Apr 2026 | 80.4% | 8.8% | 7.2% | 3.2% | 0.29% |
| May 2026 | 80.4% | 7.2% | 8.8% | 3.2% | 0.29% |
| Jun 2026 | 77.8% | 8.6% | 8.6% | 4.7% | 0.34% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.28% |
| Aug 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.28% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.8% | 550K | 0% | 0 points | |
| 2, held 2nd | 8.8% | 60.5K | 0% | 0 points | |
| 3, held 3rd | 7.2% | 49.5K | 0% | 0 points | |
| 4, held 4th | 3.9% | 27.1K | 0% | 0 points | |
| 5, held 5th | 0.28% | 1.9K | 0% | 0 points |
1.
Toro
79.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Hunter8.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.2%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Netafim3.9%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
K-Rain0.28%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Toro and its closest rivals
How has branded search demand for Toro changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toro worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Toro’s estimated Share of Search among irrigation brands worldwide decreased from 84.6% to 79.8%.
- Across the 11 months ending August 2026, Toro’s estimated Share of Search among irrigation brands worldwide peaked at 85.2% in December 2025 and was lowest at 77.8% in June 2026.
How did search popularity change for irrigation brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Rain Bird worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for K-Rain worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Toro worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How is Toro measured?
Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toro
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Is Toro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.