Brandwave

Sunseeker vs Toro:Which is searched more?

In September 2026, Toro had more branded searches than Sunseeker among robot mower brands worldwide. Toro had about 122,000 branded searches, while Sunseeker had 2,200. Toro made up 4.1% of all robot mower brand searches we track, and Sunseeker accounted for 0.07%. These are worldwide searches for English-language branded terms.

Share of searches among robot mower brands worldwide in September 2026Is Sunseeker or Toro more popular in search?
Sunseeker0.07%2.2K searches
vs
Toro4.1%122K searches

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Is Sunseeker or Toro more popular in search?

Compare the robot mower brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sunseeker and Toro among robot mower brands worldwide, by month

Share of searches by month for Toro, Sunseeker. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Sunseeker and Toro comparison changed over the last 12 months?

3 findings
  • Toro was ahead of Sunseeker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sunseeker’s share of searches among robot mower brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 2.2K.
  • Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide moved from 2.7% to 4.1%, and its estimated monthly branded searches moved from 83K to 122K.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes
  1. In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.

  2. Estimated monthly branded searches for Sunseeker worldwide rose 17% over 12 measured months, from 1.9K to 2.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sunseeker’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sunseeker

3 branded search terms

  • robot mower sunseeker
  • sunseeker lawn mower
  • sunseeker robot mower

Toro

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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