Brandwave

Riding lawn mower brands:Which are searched most?

In September 2026, Husqvarna was the most searched among riding lawn mower brands worldwide, with an estimated 1.1M branded searches and 29.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna29.3%
  2. John Deere26.5%
  3. Ryobi21.8%
  4. Kubota9.7%
  5. Honda Power Equipment6.9%
  6. Toro3.2%
  7. Greenworks2.4%

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Share of SearchLeaderboard

Compare the riding lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among riding lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Ryobi, Kubota, Honda Power Equipment, Toro, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereRyobiKubotaHonda Power EquipmentToroGreenworks
Oct 202533.3%25.5%19.9%11.5%5.9%2.1%1.9%
Nov 202527.6%26.1%27.2%9.6%6%1.6%1.9%
Dec 202525.2%29.1%25%10.7%6.6%1.3%2.2%
Jan 202628.2%26.9%20.9%9.9%10.6%1.5%2%
Feb 202630.5%29%18.8%10.7%7.5%1.8%1.8%
Mar 202631.7%23%22.2%10.3%6.8%3.9%2.1%
Apr 202635.4%20.3%22%9.1%5.8%5.1%2.2%
May 202635.4%19.9%22%9%6%5%2.7%
Jun 202631.1%21.8%24.4%9.8%5.9%4%2.9%
Jul 202628.9%25.2%23.1%9.3%6.3%4.4%2.8%
Aug 202628.5%25.3%22.7%9.3%7%4.4%2.8%
Sep 202629.3%26.5%21.8%9.7%6.9%3.2%2.4%

This month’s ranking, September 2026

  1. 1.Husqvarna

    29.3%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.8 points.

  2. 2.John Deere

    26.5%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Ryobi

    21.8%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.9 points.

  4. 4.Kubota

    9.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Honda Power Equipment

    6.9%

    Held 5th. 262K estimated branded searches, -4.7% vs prior month. Share 0 points.

  6. 6.Toro

    3.2%

    Held 6th. 122K estimated branded searches, -30.1% vs prior month. Share -1.2 points.

  7. 7.Greenworks

    2.4%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among riding lawn mower brands worldwide?

In September 2026, Husqvarna was the most searched among riding lawn mower brands worldwide, with an estimated 1.1M branded searches and 29.3% estimated Share of Search within this set. John Deere is in 2nd place, 2.8 percentage points behind at 26.5% Share of Search.

Global riding lawn mower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna33.3% → 29.3%35.4%Apr 202625.2%Dec 20251st
John Deere25.5% → 26.5%29.1%Dec 202519.9%May 20262nd
Ryobi19.9% → 21.8%27.2%Nov 202518.8%Feb 20263rd
Kubota11.5% → 9.7%11.5%Oct 20259%May 20264th
Honda Power Equipment5.9% → 6.9%10.6%Jan 20265.8%Apr 20265th
Toro2.1% → 3.2%5.1%Apr 20261.3%Dec 20256th
Greenworks1.9% → 2.4%2.9%Jun 20261.8%Feb 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide decreased from 33.3% to 29.3%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among riding lawn mower brands worldwide increased from 25.5% to 26.5%.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among riding lawn mower brands worldwide increased from 19.9% to 21.8%.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide decreased from 11.5% to 9.7%.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among riding lawn mower brands worldwide increased from 5.9% to 6.9%.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide increased from 2.1% to 3.2%.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among riding lawn mower brands worldwide increased from 1.9% to 2.4%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide peaked at 35.4% in April 2026 and was lowest at 25.2% in December 2025.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among riding lawn mower brands worldwide peaked at 29.1% in December 2025 and was lowest at 19.9% in May 2026.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among riding lawn mower brands worldwide peaked at 27.2% in November 2025 and was lowest at 18.8% in February 2026.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide peaked at 11.5% in October 2025 and was lowest at 9% in May 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among riding lawn mower brands worldwide peaked at 10.6% in January 2026 and was lowest at 5.8% in April 2026.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide peaked at 5.1% in April 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among riding lawn mower brands worldwide peaked at 2.9% in June 2026 and was lowest at 1.8% in February 2026.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 25.3% to 26.5%.

  2. In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 28.5% to 29.3%.

  3. In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.4% to 3.2%.

  4. In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 22.7% to 21.8%.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Honda Power Equipment worldwide rose 13.2% over 12 measured months, from 232K to 262K in September 2026.

  7. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

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