Cub Cadet vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than Cub Cadet among riding lawn mower brands worldwide. Kubota had about 368,000 branded searches, while Cub Cadet had 90,500. Kubota made up 10.2% of all riding lawn mower brand searches we track, and Cub Cadet accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, Cub Cadet appeared in all five answers and Kubota in two. Cub Cadet was mentioned before Kubota in every answer.
Who do people search for more?
Kubota, about 4 searches for every 1 for Cub Cadet
Who does AI mention more?
Cub Cadet, mentioned in every answer we collected
Who does AI recommend more?
Cub Cadet, named ahead of Kubota in every answer
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Top riding lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Kubota was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cub Cadet was listed before Kubota in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cub Cadet1st
John Deere2nd
Toro3rd
Husqvarna4th- Kubota5th
Greenworks6th
Ryobi–
Honda Power Equipment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about riding lawn mower brands
5 answers
Asked ChatGPT
“Which riding lawn mower brand should I buy?”
Asked ChatGPT
“What are the best riding lawn mower brands?”
Asked ChatGPT
“What's the best riding lawn mower brand for a large yard?”
Searched Google, AI Overview
“zero turn mower”
Searched Google, AI Overview
“best riding lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cub Cadet or Kubota more popular in search?
This chart shows how often people search Google for Cub Cadet and Kubota by name. Each line represents a brand's share of searches for all eight riding lawn mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kubota, Cub Cadet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Toro | Honda Power Equipment | Cub Cadet | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.4% | 20.6% | 11.9% | 2.2% | 2.8% | 2% | 2% |
| Nov 2025 | 26.9% | 26.9% | 28.1% | 9.9% | 1.6% | 2.9% | 1.6% | 2% |
| Dec 2025 | 24.6% | 29.9% | 25.7% | 11% | 1.3% | 3.7% | 1.5% | 2.2% |
| Jan 2026 | 28.5% | 28.5% | 22.2% | 10.5% | 1.6% | 4.9% | 1.7% | 2.1% |
| Feb 2026 | 29.8% | 29.8% | 19.3% | 11% | 1.9% | 4.6% | 1.8% | 1.8% |
| Mar 2026 | 29.2% | 23.9% | 23.2% | 10.8% | 4.1% | 4.1% | 2.6% | 2.2% |
| Apr 2026 | 31.6% | 21.1% | 22.8% | 9.5% | 5.3% | 3.9% | 3.5% | 2.3% |
| May 2026 | 31.3% | 20.9% | 23.1% | 9.4% | 5.3% | 3.7% | 3.4% | 2.8% |
| Jun 2026 | 27.8% | 22.8% | 25.5% | 10.3% | 4.2% | 3.4% | 3.1% | 3.1% |
| Jul 2026 | 26.3% | 26.3% | 24.1% | 9.7% | 4.6% | 3.2% | 2.9% | 2.9% |
| Aug 2026 | 26.4% | 26.4% | 23.7% | 9.7% | 4.6% | 3.4% | 2.9% | 2.9% |
| Sep 2026 | 27.7% | 27.7% | 22.8% | 10.2% | 3.4% | 3.2% | 2.5% | 2.5% |
How has the Cub Cadet and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Cub Cadet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Kubota’s share of searches among riding lawn mower brands worldwide moved from 11.9% to 10.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cub Cadet’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among riding lawn mower brands
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