Brandwave

How popular isKubota in search?

In September 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 12 months. Kubota holds 10.5% estimated Share of Search among riding lawn mower brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna28.4%
  2. John Deere28.4%
  3. Ryobi23.4%
  4. Kubota10.5%
  5. Toro3.5%
  6. Honda Power Equipment3.3%
  7. Greenworks2.6%
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Which riding lawn mower brands compete with Kubota?

Kubota against riding lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Ryobi, Kubota, Toro, Honda Power Equipment, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereRyobiKubotaToroHonda Power EquipmentGreenworks
Oct 202532.9%26.9%21%12.1%2.2%2.9%2%
Nov 202527.4%27.4%28.5%10.1%1.7%3%2%
Dec 202525%30.4%26.1%11.2%1.3%3.8%2.2%
Jan 202629%29%22.6%10.7%1.6%5%2.1%
Feb 202630.4%30.4%19.7%11.2%1.9%4.7%1.8%
Mar 202630%24.6%23.8%11.1%4.2%4.2%2.2%
Apr 202632.8%21.8%23.6%9.8%5.5%4%2.4%
May 202632.4%21.6%24%9.7%5.5%3.9%2.9%
Jun 202628.7%23.5%26.3%10.6%4.3%3.5%3.2%
Jul 202627.1%27.1%24.8%10%4.7%3.3%3%
Aug 202627.2%27.2%24.4%10%4.8%3.5%3%
Sep 202628.4%28.4%23.4%10.5%3.5%3.3%2.6%

  1. 1.Husqvarna

    28.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.John Deere

    28.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Ryobi

    23.4%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1 points.

  4. 4.Kubota

    10.5%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Toro

    3.5%

    Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -1.3 points.

  6. 6.Honda Power Equipment

    3.3%

    Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.

  7. 7.Greenworks

    2.6%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare search popularity between Kubota and its closest rivals

Every comparison with Kubota

How has branded search demand for Kubota changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide decreased from 12.1% to 10.5%.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide peaked at 12.1% in October 2025 and was lowest at 9.7% in May 2026.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  2. In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.

  3. In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.8% to 3.5%.

  4. In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 24.4% to 23.4%.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Kubota compete?

Kubota is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Riding lawn mower brands4th of 710.5%Shown above
Tractor brands3rd of 712.1%Show ranking
Potato harvester brands3rd of 513.3%Show ranking
Compact tractor brands3rd of 513.5%Show ranking
Disc harrow brands3rd of 418%Show ranking
Farm machinery brands2nd of 619.5%Show ranking
Farm tractors brands2nd of 421%Show ranking
Zero turn mowers brands2nd of 424.5%Show ranking
Skid steer brands2nd of 625.5%Show ranking
Forestry mulcher brands2nd of 426.7%Show ranking
Brush hog brands2nd of 326.7%Show ranking
Tree spade attachment brands2nd of 326.7%Show ranking
Mini excavators1st of 692.8%Show ranking

How is Kubota measured?

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kubota

Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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