Brandwave

How popular isKubota in search?

In August 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 11 months. Kubota holds 93.5% estimated Share of Search among mini excavators worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota93.5%
  2. Bobcat2.5%
  3. Takeuchi1.7%
  4. Yanmar1.7%
  5. Caterpillar0.61%
  6. Komatsu0.04%
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Which mini excavators compete with Kubota?

Kubota against mini excavators worldwide, by month

Share of Search by month for Kubota, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaBobcatTakeuchiYanmarCaterpillarKomatsu
Oct 202594.1%2.5%1.4%1.4%0.61%0.04%
Nov 202593.1%3.1%1.7%1.4%0.73%0.04%
Dec 202592.1%4.5%1.4%1.4%0.6%0.03%
Jan 202691.8%4.5%1.6%1.3%0.6%0.04%
Feb 202693.2%3.1%1.7%1.4%0.61%0.04%
Mar 202693.5%2.5%1.7%1.7%0.6%0.04%
Apr 202693.9%2.5%1.7%1.4%0.5%0.04%
May 202694.2%2.5%1.4%1.4%0.5%0.03%
Jun 202694.6%2.1%1.4%1.4%0.5%0.03%
Jul 202693.8%2.5%1.4%1.7%0.61%0.04%
Aug 202693.5%2.5%1.7%1.7%0.61%0.04%
Sep 2026——————

  1. 1.Kubota

    93.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Bobcat

    2.5%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Takeuchi

    1.7%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Yanmar

    1.7%

    Moved from 3rd to 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.61%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    0.04%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Kubota and its closest rivals

How has branded search demand for Kubota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide decreased from 94.1% to 93.5%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide peaked at 94.6% in June 2026 and was lowest at 91.8% in January 2026.

How did search popularity change for mini excavators worldwide in August 2026?

  1. In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.

  2. In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide.

  3. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Kubota compete?

Kubota is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands2nd of 723.2%Show ranking
Skid steer brands2nd of 630.4%Show ranking
Farm machinery brands1st of 661.3%Show ranking
Mini excavators1st of 693.5%Shown above

How is Kubota measured?

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kubota

Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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