Kubota vs New Holland:Which is more popular by branded search?
In August 2026, Kubota had more branded searches than New Holland among tractor brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 49.5K, and held a 23.2% Share of Search versus New Holland’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kubota or New Holland?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | Massey Ferguson | Kubota | Fendt | CLAAS | Case IH | New Holland | John Deere |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 14.5% | 9.7% | 5.7% | 3.6% | 0.06% |
| Nov 2025 | 41.6% | 22.7% | 15.2% | 10.2% | 7.2% | 3.1% | 0.06% |
| Dec 2025 | 49.4% | 22.1% | 12.1% | 8.1% | 5.9% | 2.4% | 0.05% |
| Jan 2026 | 50.4% | 22.5% | 12.3% | 6.7% | 5% | 3% | 0.05% |
| Feb 2026 | 51.5% | 23% | 10.3% | 6.9% | 5.1% | 3.1% | 0.06% |
| Mar 2026 | 47.9% | 26.2% | 11.7% | 6.4% | 4.8% | 2.9% | 0.08% |
| Apr 2026 | 49% | 26.8% | 9.8% | 6.5% | 4.9% | 2.9% | 0.06% |
| May 2026 | 48.6% | 26.6% | 9.7% | 6.5% | 5% | 3.6% | 0.06% |
| Jun 2026 | 43.5% | 29.1% | 10.7% | 7.1% | 4.7% | 4.8% | 0.08% |
| Jul 2026 | 44.6% | 24.4% | 13.3% | 8.9% | 4.7% | 4% | 0.07% |
| Aug 2026 | 51.9% | 23.2% | 10.4% | 6.9% | 4.4% | 3.1% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Kubota and New Holland comparison changed over the last 12 months?
3 findings
- Kubota was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide moved from 26.6% to 23.2%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for tractor brands worldwide in August 2026?
2 changes
In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.
In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
1 branded search term
- kubota
New Holland
1 branded search term
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.