Brandwave

How popular isNew Holland in search?

In August 2026, there were an estimated 49.5K branded searches for New Holland worldwide which is down 18.2% over the last 11 months. New Holland holds 8.2% estimated Share of Search among farm machinery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota61.3%
  2. CLAAS18.3%
  3. Case IH11.7%
  4. New Holland8.2%
  5. AGCO0.32%
  6. John Deere0.17%
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Which farm machinery brands compete with New Holland?

New Holland against farm machinery brands worldwide, by month

Share of Search by month for Kubota, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaCLAASCase IHNew HollandAGCOJohn Deere
Oct 202558%21.3%12.5%7.8%0.25%0.13%
Nov 202552.4%23.5%16.6%7%0.34%0.14%
Dec 202557.1%20.9%15.3%6.3%0.25%0.14%
Jan 202660.1%18%13.4%8.1%0.31%0.14%
Feb 202660.1%18%13.4%8.1%0.31%0.16%
Mar 202664.8%15.8%11.8%7.1%0.27%0.19%
Apr 202664.8%15.8%11.8%7.1%0.27%0.14%
May 202663.6%15.6%11.9%8.6%0.27%0.14%
Jun 202663.4%15.5%10.2%10.4%0.27%0.18%
Jul 202657.8%21.2%11.1%9.5%0.25%0.16%
Aug 202661.3%18.3%11.7%8.2%0.32%0.17%
Sep 2026——————

  1. 1.Kubota

    61.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.CLAAS

    18.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  3. 3.Case IH

    11.7%

    Held 3rd. 70.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.New Holland

    8.2%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.AGCO

    0.32%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  6. 6.John Deere

    0.17%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between New Holland and its closest rivals

How has branded search demand for New Holland changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Holland worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide peaked at 10.4% in June 2026 and was lowest at 6.3% in December 2025.

How did search popularity change for farm machinery brands worldwide in August 2026?

  1. In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.

  2. In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.

  3. In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%.

  4. In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.

Where does New Holland compete?

New Holland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands6th of 73.1%Show ranking
Farm machinery brands4th of 68.2%Shown above

How is New Holland measured?

Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new holland tractor

Do you work for New Holland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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