Brandwave

How popular isNew Holland in search?

In September 2026, there were an estimated 342K branded searches for New Holland worldwide which is down 20.3% over the last 12 months. New Holland holds 12.6% estimated Share of Search among compact tractor brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere36.8%
  2. Massey Ferguson36.8%
  3. Kubota13.5%
  4. New Holland12.6%
  5. Bobcat0.36%
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Which compact tractor brands compete with New Holland?

New Holland against compact tractor brands worldwide, by month

Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMassey FergusonKubotaNew HollandBobcat
Oct 202539%26.3%17.6%16.7%0.47%
Nov 202540.5%27.2%14.9%16.9%0.49%
Dec 202538.2%31.4%14.1%15.6%0.69%
Jan 202638.1%31.3%14%15.9%0.69%
Feb 202639.2%32.2%14.4%13.7%0.47%
Mar 202637.9%31.2%17.1%13.3%0.46%
Apr 202637.9%31.2%17.1%13.3%0.46%
May 202637.8%31.1%17%13.7%0.46%
Jun 202639.9%26.8%17.9%15%0.39%
Jul 202641.5%27.9%15.3%15%0.41%
Aug 202639.2%32.3%14.4%13.7%0.39%
Sep 202636.8%36.8%13.5%12.6%0.36%

  1. 1.John Deere

    36.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Massey Ferguson

    36.8%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.5 points.

  3. 3.Kubota

    13.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.New Holland

    12.6%

    Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -1.2 points.

  5. 5.Bobcat

    0.36%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between New Holland and its closest rivals

Every comparison with New Holland

How has branded search demand for New Holland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for New Holland worldwide fell from 429K to 342K.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among compact tractor brands worldwide decreased from 16.7% to 12.6%.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among compact tractor brands worldwide peaked at 16.9% in November 2025 and was lowest at 12.6% in September 2026.

How did search popularity change for compact tractor brands worldwide in September 2026?

  1. In September 2026, Massey Ferguson gained estimated Share of Search among compact tractor brands worldwide, from 32.3% to 36.8%.

  2. In September 2026, John Deere lost estimated Share of Search among compact tractor brands worldwide, from 39.2% to 36.8%.

  3. In September 2026, New Holland lost estimated Share of Search among compact tractor brands worldwide, from 13.7% to 12.6%.

  4. In September 2026, Kubota lost estimated Share of Search among compact tractor brands worldwide, from 14.4% to 13.5%.

  5. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does New Holland compete?

New Holland is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands4th of 711.2%Show ranking
Potato harvester brands4th of 512.4%Show ranking
Compact tractor brands4th of 512.6%Shown above
Farm machinery brands3rd of 618.1%Show ranking
Farm tractors brands3rd of 419.5%Show ranking
Farm equipment brands2nd of 422.5%Show ranking

How is New Holland measured?

Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • new holland
  • new holland tractor

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How the Brand Demand Index is measured

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