Mahindra vs New Holland:Which is more popular?
In September 2026, Mahindra had more branded searches than New Holland among tractor brands worldwide. Mahindra had about 673,000 branded searches, while New Holland had 342,000. Mahindra made up 17.9% of all tractor brand searches we track, and New Holland accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about tractor brands, New Holland appeared in four of the five answers and Mahindra in two. New Holland was mentioned before Mahindra in three out of four answers.
Who do people search for more?
Mahindra, about 2 searches for every 1 for New Holland
Who does AI mention more?
New Holland, mentioned in 4 of 5 answers, Mahindra in 2
Who does AI recommend more?
New Holland, named ahead of Mahindra in 3 of 4 answers
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Holland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mahindra was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Holland was listed before Mahindra in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
Kubota2nd- New Holland3rd
Massey Ferguson4th
Case IH5th- Mahindra6th
Fendt7th
CLAAS–
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy?”
Asked ChatGPT
“What are the best tractor brands?”
Asked ChatGPT
“What's the best tractor brand for a farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“tractors for farms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mahindra or New Holland more popular in search?
This chart shows how often people search Google for Mahindra and New Holland by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mahindra, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the Mahindra and New Holland comparison changed over the last 12 months?
3 findings
- Mahindra was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mahindra’s share of searches among tractor brands worldwide moved from 21% to 17.9%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, New Holland’s share of searches among tractor brands worldwide moved from 10.9% to 9.1%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
In September 2026, Mahindra lost share of searches among tractor brands worldwide, from 18.7% to 17.9%.
In September 2026, New Holland lost share of searches among tractor brands worldwide, from 9.7% to 9.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mahindra’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mahindra
1 branded search term
- mahindra
New Holland
2 branded search terms
- new holland
- new holland tractor
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