Brandwave

Tractor brands:Which brands are most popular in search?

In August 2026, Massey Ferguson was the most searched among tractor brands worldwide, with an estimated 823K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Massey Ferguson51.9%
  2. Kubota23.2%
  3. Fendt10.4%
  4. CLAAS6.9%
  5. Case IH4.4%
  6. New Holland3.1%
  7. John Deere0.06%

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Share of SearchLeaderboard

Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tractor brands worldwide, by month

Share of Search by month for Massey Ferguson, Kubota, Fendt, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthMassey FergusonKubotaFendtCLAASCase IHNew HollandJohn Deere
Oct 202539.8%26.6%14.5%9.7%5.7%3.6%0.06%
Nov 202541.6%22.7%15.2%10.2%7.2%3.1%0.06%
Dec 202549.4%22.1%12.1%8.1%5.9%2.4%0.05%
Jan 202650.4%22.5%12.3%6.7%5%3%0.05%
Feb 202651.5%23%10.3%6.9%5.1%3.1%0.06%
Mar 202647.9%26.2%11.7%6.4%4.8%2.9%0.08%
Apr 202649%26.8%9.8%6.5%4.9%2.9%0.06%
May 202648.6%26.6%9.7%6.5%5%3.6%0.06%
Jun 202643.5%29.1%10.7%7.1%4.7%4.8%0.08%
Jul 202644.6%24.4%13.3%8.9%4.7%4%0.07%
Aug 202651.9%23.2%10.4%6.9%4.4%3.1%0.06%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Massey Ferguson

    51.9%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +7.3 points.

  2. 2.Kubota

    23.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Fendt

    10.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.

  4. 4.CLAAS

    6.9%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Case IH

    4.4%

    Held 5th. 70.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.New Holland

    3.1%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.John Deere

    0.06%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tractor brands worldwide?

In August 2026, Massey Ferguson was the most searched among tractor brands worldwide, with an estimated 823K branded searches and 51.9% estimated Share of Search within this set. Kubota is in 2nd place, 28.7 percentage points behind at 23.2% Share of Search.

Global tractor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Massey Ferguson39.8% → 51.9%51.9%Aug 202639.8%Oct 20251st
Kubota26.6% → 23.2%29.1%Jun 202622.1%Dec 20252nd
Fendt14.5% → 10.4%15.2%Nov 20259.7%May 20263rd
CLAAS9.7% → 6.9%10.2%Nov 20256.4%Mar 20264th
Case IH5.7% → 4.4%7.2%Nov 20254.4%Aug 20265th
New Holland3.6% → 3.1%4.8%Jun 20262.4%Dec 20256th
John Deere0.06%0.08%Jun 20260.05%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Massey Ferguson’s estimated Share of Search among tractor brands worldwide increased from 39.8% to 51.9%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide decreased from 26.6% to 23.2%.
  • Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide decreased from 14.5% to 10.4%.
  • Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands worldwide decreased from 9.7% to 6.9%.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide decreased from 5.7% to 4.4%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide peaked at 29.1% in June 2026 and was lowest at 22.1% in December 2025.
  • Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide peaked at 15.2% in November 2025 and was lowest at 9.7% in May 2026.
  • Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands worldwide peaked at 10.2% in November 2025 and was lowest at 6.4% in March 2026.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide peaked at 7.2% in November 2025 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, New Holland and John Deere held steady: their estimated Share of Search among tractor brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tractor brands worldwide in August 2026?

  1. In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%.

  2. In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.

  3. In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.

  4. In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.

  5. In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.

  6. Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026.

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