John Deere vs New Holland:Which is more popular by branded search?
In August 2026, John Deere had more branded searches than New Holland among tractor brands worldwide. John Deere was estimated to have 1M branded searches compared to New Holland’s 351K, and held a 34% Share of Search versus New Holland’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John Deere or New Holland?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Fendt | Case IH | CLAAS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 21.4% | 14.3% | 13.6% | 7.8% | 6% | 5.2% |
| Nov 2025 | 32.3% | 21.7% | 11.9% | 13.5% | 7.9% | 7.3% | 5.3% |
| Dec 2025 | 32% | 26.3% | 11.8% | 13.1% | 6.4% | 6.1% | 4.3% |
| Jan 2026 | 32.5% | 26.8% | 12% | 13.6% | 6.5% | 5.1% | 3.6% |
| Feb 2026 | 33.7% | 27.7% | 12.4% | 11.8% | 5.5% | 5.2% | 3.7% |
| Mar 2026 | 32.4% | 26.6% | 14.6% | 11.3% | 6.5% | 5% | 3.6% |
| Apr 2026 | 32.8% | 26.9% | 14.7% | 11.5% | 5.4% | 5.1% | 3.6% |
| May 2026 | 32.6% | 26.8% | 14.7% | 11.8% | 5.4% | 5.1% | 3.6% |
| Jun 2026 | 34.4% | 23.1% | 15.5% | 12.9% | 5.7% | 4.6% | 3.8% |
| Jul 2026 | 34.9% | 23.4% | 12.8% | 12.6% | 7% | 4.6% | 4.7% |
| Aug 2026 | 34% | 27.9% | 12.5% | 11.9% | 5.6% | 4.4% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the John Deere and New Holland comparison changed over the last 12 months?
3 findings
- John Deere was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands worldwide moved from 31.8% to 34%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide moved from 13.6% to 11.9%, and its estimated monthly branded searches moved from 429K to 351K.
How did search popularity change for tractor brands worldwide in August 2026?
2 changes
In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%.
In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using John Deere’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
2 branded search terms
- deere com
- john deere
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.