Brandwave

Farm machinery brands:Which brands are most popular in search?

In August 2026, Kubota was the most searched among farm machinery brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota61.3%
  2. CLAAS18.3%
  3. Case IH11.7%
  4. New Holland8.2%
  5. AGCO0.32%
  6. John Deere0.17%

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Share of SearchLeaderboard

Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm machinery brands worldwide, by month

Share of Search by month for Kubota, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaCLAASCase IHNew HollandAGCOJohn Deere
Oct 202558%21.3%12.5%7.8%0.25%0.13%
Nov 202552.4%23.5%16.6%7%0.34%0.14%
Dec 202557.1%20.9%15.3%6.3%0.25%0.14%
Jan 202660.1%18%13.4%8.1%0.31%0.14%
Feb 202660.1%18%13.4%8.1%0.31%0.16%
Mar 202664.8%15.8%11.8%7.1%0.27%0.19%
Apr 202664.8%15.8%11.8%7.1%0.27%0.14%
May 202663.6%15.6%11.9%8.6%0.27%0.14%
Jun 202663.4%15.5%10.2%10.4%0.27%0.18%
Jul 202657.8%21.2%11.1%9.5%0.25%0.16%
Aug 202661.3%18.3%11.7%8.2%0.32%0.17%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kubota

    61.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.CLAAS

    18.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  3. 3.Case IH

    11.7%

    Held 3rd. 70.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.New Holland

    8.2%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.AGCO

    0.32%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  6. 6.John Deere

    0.17%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among farm machinery brands worldwide?

In August 2026, Kubota was the most searched among farm machinery brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. CLAAS is in 2nd place, 42.9 percentage points behind at 18.3% Share of Search.

Global farm machinery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kubota58% → 61.3%64.8%Apr 202652.4%Nov 20251st
CLAAS21.3% → 18.3%23.5%Nov 202515.5%Jun 20262nd
Case IH12.5% → 11.7%16.6%Nov 202510.2%Jun 20263rd
New Holland7.8% → 8.2%10.4%Jun 20266.3%Dec 20254th
AGCO0.25% → 0.32%0.34%Nov 20250.25%Oct 20255th
John Deere0.13% → 0.17%0.19%Mar 20260.13%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide increased from 58% to 61.3%.
  • Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among farm machinery brands worldwide decreased from 21.3% to 18.3%.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide decreased from 12.5% to 11.7%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide peaked at 64.8% in April 2026 and was lowest at 52.4% in November 2025.
  • Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among farm machinery brands worldwide peaked at 23.5% in November 2025 and was lowest at 15.5% in June 2026.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide peaked at 16.6% in November 2025 and was lowest at 10.2% in June 2026.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide peaked at 10.4% in June 2026 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, New Holland, AGCO and John Deere held steady: their estimated Share of Search among farm machinery brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for farm machinery brands worldwide in August 2026?

  1. In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.

  2. In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.

  3. In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%.

  4. In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.

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