How popular isCase IH in search?
In August 2026, there were an estimated 131K branded searches for Case IH worldwide which is down 30.2% over the last 11 months. Case IH holds 6.7% estimated Share of Search among farm machinery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere51%
Kubota18.8%
New Holland17.9%
Case IH6.7%
CLAAS5.6%
AGCO0.1%
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Which farm machinery brands compete with Case IH?
Share of Search by month for John Deere, Kubota, New Holland, Case IH, CLAAS. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case IH | CLAAS | AGCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.1% | 19.2% | 8.4% | 7.4% | 0.09% |
| Nov 2025 | 45.9% | 16.9% | 19.1% | 10.4% | 7.6% | 0.11% |
| Dec 2025 | 47.6% | 17.5% | 19.4% | 9% | 6.4% | 0.08% |
| Jan 2026 | 48.7% | 17.9% | 20.3% | 7.6% | 5.4% | 0.09% |
| Feb 2026 | 50.4% | 18.5% | 17.6% | 7.9% | 5.5% | 0.1% |
| Mar 2026 | 48.4% | 21.7% | 16.9% | 7.5% | 5.3% | 0.09% |
| Apr 2026 | 48.4% | 21.7% | 16.9% | 7.5% | 5.3% | 0.09% |
| May 2026 | 48.1% | 21.6% | 17.4% | 7.6% | 5.3% | 0.09% |
| Jun 2026 | 48.3% | 21.7% | 18.1% | 6.4% | 5.3% | 0.09% |
| Jul 2026 | 50.1% | 18.4% | 18.1% | 6.6% | 6.8% | 0.08% |
| Aug 2026 | 51% | 18.8% | 17.9% | 6.7% | 5.6% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 1M | 0% | +0.9 points | |
| 2, held 2nd | 18.8% | 368K | 0% | +0.3 points | |
| 3, held 3rd | 17.9% | 351K | -3% | -0.2 points | |
| 4, moved from 5th to 4th | 6.7% | 131K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.6% | 110K | -18.5% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.1% | 1.9K | +18.8% | 0 points |
51%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
18.8%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
17.9%
Held 3rd. 351K estimated branded searches, -3% vs prior month. Share -0.2 points.
4.
Case IH6.7%
Moved from 5th to 4th. 131K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
CLAAS5.6%
Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
6.
AGCO0.1%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Case IH and its closest rivals
Every comparison with Case IH
7 comparisons
How has branded search demand for Case IH changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Case IH worldwide fell from 188K to 131K.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide decreased from 8.4% to 6.7%.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide peaked at 10.4% in November 2025 and was lowest at 6.4% in June 2026.
How did search popularity change for farm machinery brands worldwide in August 2026?
5 changes
In August 2026, John Deere gained estimated Share of Search among farm machinery brands worldwide, from 50.1% to 51%.
In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 6.8% to 5.6%.
In August 2026, Case IH rose from 5th to 4th among farm machinery brands worldwide.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for New Holland worldwide fell 18.2% over 11 measured months, from 429K to 351K in August 2026.
Where does Case IH compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tractor brands | 6th of 7 | 4.4% | Show ranking |
| Farm machinery brands | 4th of 6 | 6.7% | Shown above |
How is Case IH measured?
Brandwave collects information about searches that people make online using Case IH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- case ih
- case ih tractors
- caseih
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