Case IH vs KIOTI:Which is more popular?
In September 2026, Case IH had more branded searches than KIOTI among tractor brands worldwide. Case IH had about 65,900 branded searches, while KIOTI had 33,100. Case IH made up 1.8% of all tractor brand searches we track, and KIOTI accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tractor brands, Case IH appeared in four of the five answers and KIOTI in none.
Who do people search for more?
Case IH, about 2 searches for every 1 for KIOTI
Who does AI mention more?
Case IH, mentioned in 4 of 5 answers, KIOTI in 0
Who does AI recommend more?
Case IH, the only one of the two named
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Case IH was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KIOTI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
Kubota2nd
New Holland3rd
Massey Ferguson4th- Case IH5th
Mahindra6th
Fendt7th
CLAAS–
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy?”
Asked ChatGPT
“What are the best tractor brands?”
Asked ChatGPT
“What's the best tractor brand for a farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“tractors for farms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Case IH or KIOTI more popular in search?
This chart shows how often people search Google for Case IH and KIOTI by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Case IH, KIOTI. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the Case IH and KIOTI comparison changed over the last 12 months?
3 findings
- Case IH was ahead of KIOTI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among tractor brands worldwide moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, KIOTI’s share of searches among tractor brands worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case IH’s and KIOTI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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