Brandwave

How popular isCase IH in search?

In August 2026, there were an estimated 131K branded searches for Case IH worldwide which is down 30.2% over the last 11 months. Case IH holds 4.4% estimated Share of Search among tractor brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. John Deere34%
  2. Massey Ferguson27.9%
  3. Kubota12.5%
  4. New Holland11.9%
  5. Fendt5.6%
  6. Case IH4.4%
  7. CLAAS3.7%
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Where does Case IH compete?

Case IH is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands6th of 74.4%Shown below
Farm machinery brands4th of 66.7%Show ranking

Which tractor brands compete with Case IH?

Case IH against tractor brands worldwide, by month

Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Fendt, Case IH, CLAAS. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMassey FergusonKubotaNew HollandFendtCase IHCLAAS
Oct 202531.8%21.4%14.3%13.6%7.8%6%5.2%
Nov 202532.3%21.7%11.9%13.5%7.9%7.3%5.3%
Dec 202532%26.3%11.8%13.1%6.4%6.1%4.3%
Jan 202632.5%26.8%12%13.6%6.5%5.1%3.6%
Feb 202633.7%27.7%12.4%11.8%5.5%5.2%3.7%
Mar 202632.4%26.6%14.6%11.3%6.5%5%3.6%
Apr 202632.8%26.9%14.7%11.5%5.4%5.1%3.6%
May 202632.6%26.8%14.7%11.8%5.4%5.1%3.6%
Jun 202634.4%23.1%15.5%12.9%5.7%4.6%3.8%
Jul 202634.9%23.4%12.8%12.6%7%4.6%4.7%
Aug 202634%27.9%12.5%11.9%5.6%4.4%3.7%
Sep 2026———————

  1. 1.John Deere

    34%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Massey Ferguson

    27.9%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Kubota

    12.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.New Holland

    11.9%

    Held 4th. 351K estimated branded searches, -3% vs prior month. Share -0.7 points.

  5. 5.Fendt

    5.6%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.4 points.

  6. 6.Case IH

    4.4%

    Moved from 7th to 6th. 131K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.CLAAS

    3.7%

    Moved from 6th to 7th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

Compare search popularity between Case IH and its closest rivals

How has branded search demand for Case IH changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Case IH worldwide fell from 188K to 131K.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide decreased from 6% to 4.4%.
  • Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide peaked at 7.3% in November 2025 and was lowest at 4.4% in August 2026.

How did search popularity change for tractor brands worldwide in August 2026?

  1. In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 23.4% to 27.9%.

  2. In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 7% to 5.6%.

  3. In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 4.7% to 3.7%.

  4. In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%.

  5. In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%.

  6. Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026.

How is Case IH measured?

Brandwave collects information about searches that people make online using Case IH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • case ih
  • case ih tractors
  • caseih

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How the Brand Demand Index is measured

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