Brandwave

How popular isCase IH?

In September 2026, people searched for Case IH by name about 65,900 times worldwide, a 32.1% decrease from the previous year. These searches made up 3.1% of all global disc harrow brand searches, placing Case IH fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about disc harrow brands, Case IH appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Case IH is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. John DeereShare of searches 47.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. MahindraShare of searches 31.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KubotaShare of searches 17.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Case IHShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. LandollShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Case IH was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Case IH is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Landoll2nd
  3. Case IH3rd
  4. Tufline4th
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Case IH3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landoll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tufline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which disc harrow brands compete with Case IH?

Case IH against disc harrow brands worldwide, by month

Share of searches by month for John Deere, Mahindra, Kubota, Case IH. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMahindraKubotaCase IHLandollTufline
Oct 202542%34.6%18.9%4.1%0.42%0.02%
Nov 202543.2%35.5%15.9%5%0.35%0.02%
Dec 202546.6%31.4%17.1%4.6%0.31%0.01%
Jan 202643.8%36.1%16.1%3.6%0.36%0.02%
Feb 202646.9%31.6%17.3%3.9%0.38%0.02%
Mar 202645.2%30.4%20.3%3.7%0.37%0.02%
Apr 202647.8%26.3%21.5%3.9%0.39%0.02%
May 202645.1%30.4%20.3%3.8%0.37%0.02%
Jun 202648.1%26.4%21.6%3.5%0.32%0.02%
Jul 202647.2%31.7%17.4%3.3%0.38%0.02%
Aug 202647.2%31.7%17.4%3.3%0.38%0.02%
Sep 202647.3%31.8%17.4%3.1%0.38%0.02%

  1. 1.John Deere

    47.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Mahindra

    31.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Kubota

    17.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Case IH

    3.1%

    Held 4th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

  5. 5.Landoll

    0.38%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tufline

    0.02%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Case IH and its closest rivals

Every comparison with Case IH

12 comparisons

How has branded search demand for Case IH changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Case IH worldwide fell from 97.1K to 65.9K.
  • Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide decreased from 4.1% to 3.1%.
  • Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide peaked at 5% in November 2025 and was lowest at 3.1% in September 2026.

How did search popularity change for disc harrow brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

  2. Estimated monthly branded searches for Tufline worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  3. Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  5. Estimated monthly branded searches for Landoll worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Case IH’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Case IH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • case ih tractors
  • caseih

Do you work for Case IH? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Case IH compete?

Case IH is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands8th of 91.8%Show ranking
Farm machinery brands6th of 72.3%Show ranking
Disc harrow brands4th of 63.1%Shown above
Farm equipment brands5th of 63.4%Show ranking
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