Brandwave

Case IH vs Tufline:Which is more popular?

In September 2026, Case IH had more branded searches than Tufline among disc harrow brands worldwide. Case IH had about 65,900 branded searches, while Tufline had 390. Case IH made up 3.1% of all disc harrow brand searches we track, and Tufline accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Case IH appeared in three of the five answers and Tufline in two. Case IH was mentioned before Tufline in every answer.

Among disc harrow brands worldwide in September 2026

Who do people search for more?

Case IH, about 169 searches for every 1 for Tufline

Case IH 65.9K searchesTufline 390 searches

Who does AI mention more?

Case IH, mentioned in 3 of 5 answers, Tufline in 2

Case IH in 3 of 5Tufline in 2 of 5

Who does AI recommend more?

Case IH, named ahead of Tufline in every answer

Case IH first in 3Tufline never first

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Case IH was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tufline was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Case IH was listed before Tufline in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Landoll2nd
  3. Case IH3rd
  4. Tufline4th
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Case IH3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landoll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tufline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Case IH or Tufline more popular in search?

This chart shows how often people search Google for Case IH and Tufline by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from English-language searches worldwide.

Case IH and Tufline among disc harrow brands worldwide, by month

Share of searches by month for Case IH, Tufline. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMahindraKubotaCase IHLandollTufline
Oct 202542%34.6%18.9%4.1%0.42%0.02%
Nov 202543.2%35.5%15.9%5%0.35%0.02%
Dec 202546.6%31.4%17.1%4.6%0.31%0.01%
Jan 202643.8%36.1%16.1%3.6%0.36%0.02%
Feb 202646.9%31.6%17.3%3.9%0.38%0.02%
Mar 202645.2%30.4%20.3%3.7%0.37%0.02%
Apr 202647.8%26.3%21.5%3.9%0.39%0.02%
May 202645.1%30.4%20.3%3.8%0.37%0.02%
Jun 202648.1%26.4%21.6%3.5%0.32%0.02%
Jul 202647.2%31.7%17.4%3.3%0.38%0.02%
Aug 202647.2%31.7%17.4%3.3%0.38%0.02%
Sep 202647.3%31.8%17.4%3.1%0.38%0.02%

How has the Case IH and Tufline comparison changed over the last 12 months?

3 findings
  • Case IH was ahead of Tufline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
  • Across the 12 months ending September 2026, Tufline’s share of searches among disc harrow brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for disc harrow brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

  2. Estimated monthly branded searches for Tufline worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Case IH’s and Tufline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Case IH

2 branded search terms

  • case ih tractors
  • caseih

Tufline

1 branded search term

  • tufline

How the Brand Demand Index is measured

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