Brandwave

How popular isTufline?

In September 2026, people searched for Tufline by name about 390 times worldwide, an 18.8% decrease from the previous year. These searches made up 0.02% of all global disc harrow brand searches, placing Tufline sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about disc harrow brands, Tufline appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Tufline is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. John DeereShare of searches 47.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. MahindraShare of searches 31.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KubotaShare of searches 17.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Case IHShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. TuflineShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tufline was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tufline is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Landoll2nd
  3. Case IH3rd
  4. Tufline4th
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Case IH3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landoll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tufline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which disc harrow brands compete with Tufline?

Tufline against disc harrow brands worldwide, by month

Share of searches by month for John Deere, Mahindra, Kubota, Case IH, Tufline. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMahindraKubotaCase IHLandollTufline
Oct 202542%34.6%18.9%4.1%0.42%0.02%
Nov 202543.2%35.5%15.9%5%0.35%0.02%
Dec 202546.6%31.4%17.1%4.6%0.31%0.01%
Jan 202643.8%36.1%16.1%3.6%0.36%0.02%
Feb 202646.9%31.6%17.3%3.9%0.38%0.02%
Mar 202645.2%30.4%20.3%3.7%0.37%0.02%
Apr 202647.8%26.3%21.5%3.9%0.39%0.02%
May 202645.1%30.4%20.3%3.8%0.37%0.02%
Jun 202648.1%26.4%21.6%3.5%0.32%0.02%
Jul 202647.2%31.7%17.4%3.3%0.38%0.02%
Aug 202647.2%31.7%17.4%3.3%0.38%0.02%
Sep 202647.3%31.8%17.4%3.1%0.38%0.02%
  1. 1.John Deere

    47.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Mahindra

    31.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Kubota

    17.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Case IH

    3.1%

    Held 4th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

  5. 5.Landoll

    0.38%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tufline

    0.02%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tufline and its closest rivals

Every comparison with Tufline

5 comparisons

How has branded search demand for Tufline changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tufline worldwide fell from 480 to 390.
  • Across the 12 months ending September 2026, Tufline’s share of searches among disc harrow brands worldwide held steady at 0.02%.

How did search popularity change for disc harrow brands worldwide in September 2026?

5 changes
  1. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

  2. Estimated monthly branded searches for Tufline worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  3. Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  5. Estimated monthly branded searches for Landoll worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Tufline’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tufline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tufline

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How the Brand Demand Index is measured

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Is Tufline your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.