How popular isMahindra in search?
In September 2026, there were an estimated 673K branded searches for Mahindra worldwide which is down 18.2% over the last 12 months. Mahindra holds 33% estimated Share of Search among disc harrow brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere49%
Mahindra33%Kubota18%
Frontier<0.01%
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Which disc harrow brands compete with Mahindra?
Share of Search by month for John Deere, Mahindra, Kubota. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Mahindra | Kubota | Frontier |
|---|---|---|---|---|
| Oct 2025 | 44% | 36.2% | 19.8% | <0.01% |
| Nov 2025 | 45.6% | 37.6% | 16.8% | <0.01% |
| Dec 2025 | 49% | 33% | 18% | <0.01% |
| Jan 2026 | 45.6% | 37.6% | 16.8% | <0.01% |
| Feb 2026 | 49% | 33% | 18% | <0.01% |
| Mar 2026 | 47.1% | 31.7% | 21.2% | <0.01% |
| Apr 2026 | 50% | 27.5% | 22.5% | <0.01% |
| May 2026 | 47.1% | 31.7% | 21.2% | <0.01% |
| Jun 2026 | 50% | 27.5% | 22.5% | <0.01% |
| Jul 2026 | 49% | 33% | 18% | <0.01% |
| Aug 2026 | 49% | 33% | 18% | <0.01% |
| Sep 2026 | 49% | 33% | 18% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 1M | 0% | 0 points | |
| 2, held 2nd | 33% | 673K | 0% | 0 points | |
| 3, held 3rd | 18% | 368K | 0% | 0 points | |
| 4, held 4th | <0.01% | 170 | 0% | 0 points |
49%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Mahindra33%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
18%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Frontier<0.01%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mahindra and its closest rivals
Every comparison with Mahindra
16 comparisons
How has branded search demand for Mahindra changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mahindra worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Mahindra’s estimated Share of Search among disc harrow brands worldwide decreased from 36.2% to 33%.
- Across the 12 months ending September 2026, Mahindra’s estimated Share of Search among disc harrow brands worldwide peaked at 37.6% in November 2025 and was lowest at 27.5% in April 2026.
How did search popularity change for disc harrow brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Frontier worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does Mahindra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 60th of 85 | 0.35% | Show ranking |
| Disc harrow brands | 2nd of 4 | 33% | Shown above |
How is Mahindra measured?
Brandwave collects information about searches that people make online using Mahindra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mahindra
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