Case IH vs Mahindra:Which is searched more?
In September 2026, Mahindra had more branded searches than Case IH among tractor brands worldwide. Mahindra had about 673,000 branded searches, while Case IH had 65,900. Mahindra made up 17.9% of all tractor brand searches we track, and Case IH accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Case IH or Mahindra more popular in search?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mahindra, Case IH. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the Case IH and Mahindra comparison changed over the last 12 months?
3 findings
- Mahindra was ahead of Case IH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among tractor brands worldwide moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, Mahindra’s share of searches among tractor brands worldwide moved from 21% to 17.9%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
In September 2026, Mahindra lost share of searches among tractor brands worldwide, from 18.7% to 17.9%.
Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case IH’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tractor brands
John Deere vs Massey Ferguson: compare search popularity- John Deere vs Mahindra: compare search popularity
John Deere vs Kubota: compare search popularity
John Deere vs New Holland: compare search popularity- Massey Ferguson vs Mahindra: compare search popularity
- Massey Ferguson vs Kubota: compare search popularity
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