How popular isMahindra in search?
In September 2026, people searched for Mahindra by name about 673,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 17.9% of all global tractor brand searches, placing Mahindra third out of nine brands. These are worldwide searches for English-language branded terms.
John Deere26.6%
Massey Ferguson26.6%
Mahindra17.9%
Kubota9.8%
New Holland9.1%
Fendt4.4%
CLAAS2.9%
Case IH1.8%
KIOTI0.88%
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Which tractor brands compete with Mahindra?
Share of searches by month for John Deere, Massey Ferguson, Mahindra, Kubota, New Holland, Fendt, CLAAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.6% | 1M | 0% | -1.2 points | |
| 2, held 2nd | 26.6% | 1M | +21.5% | +3.8 points | |
| 3, held 3rd | 17.9% | 673K | 0% | -0.8 points | |
| 4, held 4th | 9.8% | 368K | 0% | -0.4 points | |
| 5, held 5th | 9.1% | 342K | -2.6% | -0.6 points | |
| 6, held 6th | 4.4% | 165K | 0% | -0.2 points | |
| 7, held 7th | 2.9% | 110K | 0% | -0.1 points | |
| 8, held 8th | 1.8% | 65.9K | -6.4% | -0.2 points | |
| 9, held 9th | 0.88% | 33.1K | -18.3% | -0.2 points |
26.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1.2 points.
26.6%
Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +3.8 points.
3.
Mahindra17.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Kubota9.8%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.1%
Held 5th. 342K estimated branded searches, -2.6% vs prior month. Share -0.6 points.
6.
Fendt4.4%
Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
CLAAS2.9%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Case IH1.8%
Held 8th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.
9.
KIOTI0.88%
Held 9th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
Compare search popularity between Mahindra and its closest rivals
Every comparison with Mahindra
39 comparisons
- Alpine vs Mahindra
- Austin vs Mahindra
- Bentley vs Mahindra
- BMW vs Mahindra
- BYD vs Mahindra
- Chery vs Mahindra
- Citroen vs Mahindra
- DS vs Mahindra
- Fiat vs Mahindra
- Ford vs Mahindra
- GWM vs Mahindra
- Honda vs Mahindra
- Hyundai vs Mahindra
- Jeep vs Mahindra
- John Deere vs Mahindra
- Kia vs Mahindra
- Lamborghini vs Mahindra
- Mahindra vs Massey Ferguson
- Mahindra vs MG
- Mahindra vs Morgan
- Mahindra vs Ora
- Mahindra vs Rolls-Royce
- Mahindra vs Skoda
- Mahindra vs Suzuki
- Mahindra vs Tank
- Mahindra vs Tesla
- Mahindra vs Toyota
- Haval vs Mahindra
- Isuzu vs Mahindra
- KGM vs Mahindra
- Mahindra vs Plymouth
- Kubota vs Mahindra
- Mahindra vs New Holland
- Fendt vs Mahindra
- CLAAS vs Mahindra
- Case IH vs Mahindra
- KIOTI vs Mahindra
- Landoll vs Mahindra
- Mahindra vs Tufline
How has branded search demand for Mahindra changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mahindra worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Mahindra’s share of searches among tractor brands worldwide decreased from 21% to 17.9%.
- Across the 12 months ending September 2026, Mahindra’s share of searches among tractor brands worldwide peaked at 21.4% in November 2025 and was lowest at 15.4% in April 2026.
- Across the 12 months ending September 2026, Mahindra fell from 2nd to 3rd among tractor brands worldwide.
How did search popularity change for tractor brands worldwide in September 2026?
6 changes
In September 2026, Massey Ferguson gained share of searches among tractor brands worldwide, from 22.9% to 26.6%.
In September 2026, John Deere lost share of searches among tractor brands worldwide, from 27.8% to 26.6%.
In September 2026, Mahindra lost share of searches among tractor brands worldwide, from 18.7% to 17.9%.
In September 2026, New Holland lost share of searches among tractor brands worldwide, from 9.7% to 9.1%.
Kubota’s share of searches among tractor brands worldwide has lost ground for 3 months in a row, from 13.1% to 9.8% in September 2026.
Estimated monthly branded searches for CLAAS worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
How are Mahindra’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mahindra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mahindra
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Where does Mahindra compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car brands | 60th of 85 | 0.35% | Show ranking |
| Tractor brands | 3rd of 9 | 17.9% | Shown above |
| Disc harrow brands | 2nd of 6 | 31.8% | Show ranking |
Is Mahindra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.