Case IH vs John Deere:Which is searched more?
In August 2026, John Deere had more branded searches than Case IH among tractor brands worldwide. John Deere was estimated to have 1M branded searches compared to Case IH’s 131K, and held a 34% Share of Search versus Case IH’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case IH or John Deere?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Case IH. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Case IH |
|---|---|---|
| Oct 2025 | 31.8% | 6% |
| Nov 2025 | 32.3% | 7.3% |
| Dec 2025 | 32% | 6.1% |
| Jan 2026 | 32.5% | 5.1% |
| Feb 2026 | 33.7% | 5.2% |
| Mar 2026 | 32.4% | 5% |
| Apr 2026 | 32.8% | 5.1% |
| May 2026 | 32.6% | 5.1% |
| Jun 2026 | 34.4% | 4.6% |
| Jul 2026 | 34.9% | 4.6% |
| Aug 2026 | 34% | 4.4% |
| Sep 2026 | — | — |
How has the Case IH and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide moved from 6% to 4.4%, and its estimated monthly branded searches moved from 188K to 131K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands worldwide moved from 31.8% to 34%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for tractor brands worldwide in August 2026?
2 changes
In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%.
Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
3 branded search terms
- case ih
- case ih tractors
- caseih
John Deere
2 branded search terms
- deere com
- john deere
Put your own brand in this comparison
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