Brandwave

How popular isJohn Deere in search?

In August 2026, there were an estimated 1K branded searches for John Deere worldwide which held steady over the last 11 months. John Deere holds 0.17% estimated Share of Search among farm machinery brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota61.3%
  2. CLAAS18.3%
  3. Case IH11.7%
  4. New Holland8.2%
  5. AGCO0.32%
  6. John Deere0.17%
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Which farm machinery brands compete with John Deere?

John Deere against farm machinery brands worldwide, by month

Share of Search by month for Kubota, CLAAS, Case IH, New Holland, John Deere. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaCLAASCase IHNew HollandAGCOJohn Deere
Oct 202558%21.3%12.5%7.8%0.25%0.13%
Nov 202552.4%23.5%16.6%7%0.34%0.14%
Dec 202557.1%20.9%15.3%6.3%0.25%0.14%
Jan 202660.1%18%13.4%8.1%0.31%0.14%
Feb 202660.1%18%13.4%8.1%0.31%0.16%
Mar 202664.8%15.8%11.8%7.1%0.27%0.19%
Apr 202664.8%15.8%11.8%7.1%0.27%0.14%
May 202663.6%15.6%11.9%8.6%0.27%0.14%
Jun 202663.4%15.5%10.2%10.4%0.27%0.18%
Jul 202657.8%21.2%11.1%9.5%0.25%0.16%
Aug 202661.3%18.3%11.7%8.2%0.32%0.17%
Sep 2026——————

  1. 1.Kubota

    61.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.CLAAS

    18.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  3. 3.Case IH

    11.7%

    Held 3rd. 70.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.New Holland

    8.2%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.AGCO

    0.32%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  6. 6.John Deere

    0.17%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for John Deere worldwide held steady at 1K.
  • Across the 11 months ending August 2026, John Deere’s estimated Share of Search among farm machinery brands worldwide held steady, from 0.13% to 0.17%.

How did search popularity change for farm machinery brands worldwide in August 2026?

  1. In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.

  2. In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.

  3. In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%.

  4. In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.

Where does John Deere compete?

John Deere is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands7th of 70.06%Show ranking
Lawn mower blade brands6th of 60.07%Show ranking
Skid steer brands6th of 60.08%Show ranking
Farm machinery brands6th of 60.17%Shown above
Agtech4th of 60.36%Show ranking
Precision agriculture platforms5th of 50.57%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • deere com

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How the Brand Demand Index is measured

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