John Deere vs KIOTI:Which is more popular?
In September 2026, John Deere had more branded searches than KIOTI among tractor brands worldwide. John Deere had about 1 million branded searches, while KIOTI had 33,100. John Deere made up 26.6% of all tractor brand searches we track, and KIOTI accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tractor brands, John Deere appeared in all five answers and KIOTI in none.
Who do people search for more?
John Deere, about 30 searches for every 1 for KIOTI
Who does AI mention more?
John Deere, mentioned in every answer we collected
Who does AI recommend more?
John Deere, the only one of the two named
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere appeared in all five answers. KIOTI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
Kubota2nd
New Holland3rd
Massey Ferguson4th
Case IH5th
Mahindra6th
Fendt7th
CLAAS–
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy?”
Asked ChatGPT
“What are the best tractor brands?”
Asked ChatGPT
“What's the best tractor brand for a farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“tractors for farms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is John Deere or KIOTI more popular in search?
This chart shows how often people search Google for John Deere and KIOTI by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, KIOTI. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the John Deere and KIOTI comparison changed over the last 12 months?
3 findings
- John Deere was ahead of KIOTI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among tractor brands worldwide moved from 25.5% to 26.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, KIOTI’s share of searches among tractor brands worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
In September 2026, John Deere lost share of searches among tractor brands worldwide, from 27.8% to 26.6%.
Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Deere’s and KIOTI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere
KIOTI
1 branded search term
- kioti tractor
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