John Deere vs New Holland:Which is more popular?
In September 2026, John Deere had more branded searches than New Holland among tractor brands worldwide. John Deere had about 1 million branded searches, while New Holland had 342,000. John Deere made up 26.6% of all tractor brand searches we track, and New Holland accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about tractor brands, John Deere appeared in all five answers and New Holland in four. John Deere was mentioned before New Holland in every answer.
Who do people search for more?
John Deere, about 3 searches for every 1 for New Holland
Who does AI mention more?
John Deere, mentioned in every answer we collected
Who does AI recommend more?
John Deere, named ahead of New Holland in every answer
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere appeared in all five answers. New Holland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before New Holland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
Kubota2nd
New Holland3rd
Massey Ferguson4th
Case IH5th
Mahindra6th
Fendt7th
CLAAS–
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy?”
Asked ChatGPT
“What are the best tractor brands?”
Asked ChatGPT
“What's the best tractor brand for a farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“tractors for farms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is John Deere or New Holland more popular in search?
This chart shows how often people search Google for John Deere and New Holland by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the John Deere and New Holland comparison changed over the last 12 months?
3 findings
- John Deere was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among tractor brands worldwide moved from 25.5% to 26.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, New Holland’s share of searches among tractor brands worldwide moved from 10.9% to 9.1%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
In September 2026, John Deere lost share of searches among tractor brands worldwide, from 27.8% to 26.6%.
In September 2026, New Holland lost share of searches among tractor brands worldwide, from 9.7% to 9.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using John Deere’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere
New Holland
2 branded search terms
- new holland
- new holland tractor
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