Kubota vs Massey Ferguson:Which is more popular?
In September 2026, Massey Ferguson had more branded searches than Kubota among tractor brands worldwide. Massey Ferguson had about 1 million branded searches, while Kubota had 368,000. Massey Ferguson made up 26.6% of all tractor brand searches we track, and Kubota accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about tractor brands, Kubota appeared in all five answers and Massey Ferguson in four. Kubota was mentioned before Massey Ferguson in every answer.
Who do people search for more?
Massey Ferguson, about 3 searches for every 1 for Kubota
Who does AI mention more?
Kubota, mentioned in every answer we collected
Who does AI recommend more?
Kubota, named ahead of Massey Ferguson in every answer
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota appeared in all five answers. Massey Ferguson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kubota was listed before Massey Ferguson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st- Kubota2nd
New Holland3rd- Massey Ferguson4th
Case IH5th
Mahindra6th
Fendt7th
CLAAS–
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy?”
Asked ChatGPT
“What are the best tractor brands?”
Asked ChatGPT
“What's the best tractor brand for a farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“tractors for farms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kubota or Massey Ferguson more popular in search?
This chart shows how often people search Google for Kubota and Massey Ferguson by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Massey Ferguson, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Mahindra | Kubota | New Holland | Fendt | CLAAS | Case IH | KIOTI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17.2% | 21% | 11.5% | 10.9% | 6.3% | 4.2% | 2.5% | 1% |
| Nov 2025 | 26% | 17.5% | 21.4% | 9.6% | 10.9% | 6.4% | 4.3% | 3% | 0.86% |
| Dec 2025 | 26.7% | 22% | 18% | 9.8% | 10.9% | 5.4% | 3.6% | 2.6% | 0.88% |
| Jan 2026 | 25.9% | 21.3% | 21.3% | 9.5% | 10.8% | 5.2% | 2.9% | 2.1% | 0.86% |
| Feb 2026 | 27.7% | 22.8% | 18.6% | 10.2% | 9.7% | 4.6% | 3% | 2.3% | 1.1% |
| Mar 2026 | 26.8% | 22.1% | 18% | 12.1% | 9.4% | 5.4% | 2.9% | 2.2% | 1.1% |
| Apr 2026 | 28% | 23% | 15.4% | 12.6% | 9.8% | 4.6% | 3.1% | 2.3% | 1.1% |
| May 2026 | 27% | 22.2% | 18.2% | 12.1% | 9.8% | 4.5% | 3% | 2.3% | 1.1% |
| Jun 2026 | 29.1% | 19.6% | 16% | 13.1% | 10.9% | 4.8% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 28.4% | 19.1% | 19.1% | 10.5% | 10.3% | 5.7% | 3.8% | 2% | 0.94% |
| Aug 2026 | 27.8% | 22.9% | 18.7% | 10.2% | 9.7% | 4.6% | 3.1% | 2% | 1.1% |
| Sep 2026 | 26.6% | 26.6% | 17.9% | 9.8% | 9.1% | 4.4% | 2.9% | 1.8% | 0.88% |
How has the Kubota and Massey Ferguson comparison changed over the last 12 months?
3 findings
- Massey Ferguson was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among tractor brands worldwide moved from 11.5% to 9.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among tractor brands worldwide moved from 17.2% to 26.6%, and its estimated monthly branded searches moved from 673K to 1M.
How did search popularity change for tractor brands worldwide in September 2026?
2 changes
In September 2026, Massey Ferguson gained share of searches among tractor brands worldwide, from 22.9% to 26.6%.
Kubota’s share of searches among tractor brands worldwide has lost ground for 3 months in a row, from 13.1% to 9.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kubota’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
1 branded search term
- kubota
Massey Ferguson
1 branded search term
- massey ferguson
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