Brandwave

How popular isNew Holland in search?

In August 2026, there were an estimated 49.5K branded searches for New Holland worldwide which is down 18.2% over the last 11 months. New Holland holds 3.1% estimated Share of Search among tractor brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Massey Ferguson51.9%
  2. Kubota23.2%
  3. Fendt10.4%
  4. CLAAS6.9%
  5. Case IH4.4%
  6. New Holland3.1%
  7. John Deere0.06%
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Which tractor brands compete with New Holland?

New Holland against tractor brands worldwide, by month

Share of Search by month for Massey Ferguson, Kubota, Fendt, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthMassey FergusonKubotaFendtCLAASCase IHNew HollandJohn Deere
Oct 202539.8%26.6%14.5%9.7%5.7%3.6%0.06%
Nov 202541.6%22.7%15.2%10.2%7.2%3.1%0.06%
Dec 202549.4%22.1%12.1%8.1%5.9%2.4%0.05%
Jan 202650.4%22.5%12.3%6.7%5%3%0.05%
Feb 202651.5%23%10.3%6.9%5.1%3.1%0.06%
Mar 202647.9%26.2%11.7%6.4%4.8%2.9%0.08%
Apr 202649%26.8%9.8%6.5%4.9%2.9%0.06%
May 202648.6%26.6%9.7%6.5%5%3.6%0.06%
Jun 202643.5%29.1%10.7%7.1%4.7%4.8%0.08%
Jul 202644.6%24.4%13.3%8.9%4.7%4%0.07%
Aug 202651.9%23.2%10.4%6.9%4.4%3.1%0.06%
Sep 2026———————

  1. 1.Massey Ferguson

    51.9%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +7.3 points.

  2. 2.Kubota

    23.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Fendt

    10.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.

  4. 4.CLAAS

    6.9%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Case IH

    4.4%

    Held 5th. 70.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.New Holland

    3.1%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.John Deere

    0.06%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between New Holland and its closest rivals

How has branded search demand for New Holland changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Holland worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for tractor brands worldwide in August 2026?

  1. In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%.

  2. In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.

  3. In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.

  4. In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.

  5. In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.

  6. Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026.

Where does New Holland compete?

New Holland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands6th of 73.1%Shown above
Farm machinery brands4th of 68.2%Show ranking

How is New Holland measured?

Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new holland tractor

Do you work for New Holland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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