Case IH vs New Holland:Which is searched more?
In August 2026, New Holland had more branded searches than Case IH among tractor brands worldwide. New Holland was estimated to have 351K branded searches compared to Case IH’s 131K, and held an 11.9% Share of Search versus Case IH’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case IH or New Holland?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Holland, Case IH. The figures are in the table below the chart.
View monthly share of search table
| Month | New Holland | Case IH |
|---|---|---|
| Oct 2025 | 13.6% | 6% |
| Nov 2025 | 13.5% | 7.3% |
| Dec 2025 | 13.1% | 6.1% |
| Jan 2026 | 13.6% | 5.1% |
| Feb 2026 | 11.8% | 5.2% |
| Mar 2026 | 11.3% | 5% |
| Apr 2026 | 11.5% | 5.1% |
| May 2026 | 11.8% | 5.1% |
| Jun 2026 | 12.9% | 4.6% |
| Jul 2026 | 12.6% | 4.6% |
| Aug 2026 | 11.9% | 4.4% |
| Sep 2026 | — | — |
How has the Case IH and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide moved from 6% to 4.4%, and its estimated monthly branded searches moved from 188K to 131K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide moved from 13.6% to 11.9%, and its estimated monthly branded searches moved from 429K to 351K.
How did search popularity change for tractor brands worldwide in August 2026?
2 changes
In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%.
Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
3 branded search terms
- case ih
- case ih tractors
- caseih
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
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