Brandwave

How popular isNew Holland in search?

In August 2026, there were an estimated 351K branded searches for New Holland worldwide which is down 18.2% over the last 11 months. New Holland holds 11.9% estimated Share of Search among tractor brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. John Deere34%
  2. Massey Ferguson27.9%
  3. Kubota12.5%
  4. New Holland11.9%
  5. Fendt5.6%
  6. Case IH4.4%
  7. CLAAS3.7%
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Where does New Holland compete?

New Holland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands4th of 711.9%Shown below
Farm machinery brands3rd of 617.9%Show ranking

Which tractor brands compete with New Holland?

New Holland against tractor brands worldwide, by month

Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Fendt, Case IH, CLAAS. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMassey FergusonKubotaNew HollandFendtCase IHCLAAS
Oct 202531.8%21.4%14.3%13.6%7.8%6%5.2%
Nov 202532.3%21.7%11.9%13.5%7.9%7.3%5.3%
Dec 202532%26.3%11.8%13.1%6.4%6.1%4.3%
Jan 202632.5%26.8%12%13.6%6.5%5.1%3.6%
Feb 202633.7%27.7%12.4%11.8%5.5%5.2%3.7%
Mar 202632.4%26.6%14.6%11.3%6.5%5%3.6%
Apr 202632.8%26.9%14.7%11.5%5.4%5.1%3.6%
May 202632.6%26.8%14.7%11.8%5.4%5.1%3.6%
Jun 202634.4%23.1%15.5%12.9%5.7%4.6%3.8%
Jul 202634.9%23.4%12.8%12.6%7%4.6%4.7%
Aug 202634%27.9%12.5%11.9%5.6%4.4%3.7%
Sep 2026———————

  1. 1.John Deere

    34%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Massey Ferguson

    27.9%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Kubota

    12.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.New Holland

    11.9%

    Held 4th. 351K estimated branded searches, -3% vs prior month. Share -0.7 points.

  5. 5.Fendt

    5.6%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.4 points.

  6. 6.Case IH

    4.4%

    Moved from 7th to 6th. 131K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.CLAAS

    3.7%

    Moved from 6th to 7th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

Compare search popularity between New Holland and its closest rivals

Every comparison with New Holland

How has branded search demand for New Holland changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Holland worldwide fell from 429K to 351K.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide decreased from 13.6% to 11.9%.
  • Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide peaked at 13.6% in October 2025 and was lowest at 11.3% in March 2026.

How did search popularity change for tractor brands worldwide in August 2026?

  1. In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 23.4% to 27.9%.

  2. In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 7% to 5.6%.

  3. In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 4.7% to 3.7%.

  4. In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%.

  5. In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%.

  6. Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026.

How is New Holland measured?

Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • new holland
  • new holland tractor

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How the Brand Demand Index is measured

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