Brandwave

How popular isKubota in search?

In August 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 11 months. Kubota holds 61.3% estimated Share of Search among farm machinery brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota61.3%
  2. CLAAS18.3%
  3. Case IH11.7%
  4. New Holland8.2%
  5. AGCO0.32%
  6. John Deere0.17%
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Which farm machinery brands compete with Kubota?

Kubota against farm machinery brands worldwide, by month

Share of Search by month for Kubota, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaCLAASCase IHNew HollandAGCOJohn Deere
Oct 202558%21.3%12.5%7.8%0.25%0.13%
Nov 202552.4%23.5%16.6%7%0.34%0.14%
Dec 202557.1%20.9%15.3%6.3%0.25%0.14%
Jan 202660.1%18%13.4%8.1%0.31%0.14%
Feb 202660.1%18%13.4%8.1%0.31%0.16%
Mar 202664.8%15.8%11.8%7.1%0.27%0.19%
Apr 202664.8%15.8%11.8%7.1%0.27%0.14%
May 202663.6%15.6%11.9%8.6%0.27%0.14%
Jun 202663.4%15.5%10.2%10.4%0.27%0.18%
Jul 202657.8%21.2%11.1%9.5%0.25%0.16%
Aug 202661.3%18.3%11.7%8.2%0.32%0.17%
Sep 2026——————

  1. 1.Kubota

    61.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.CLAAS

    18.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  3. 3.Case IH

    11.7%

    Held 3rd. 70.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.New Holland

    8.2%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.AGCO

    0.32%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  6. 6.John Deere

    0.17%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kubota and its closest rivals

How has branded search demand for Kubota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide increased from 58% to 61.3%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide peaked at 64.8% in April 2026 and was lowest at 52.4% in November 2025.

How did search popularity change for farm machinery brands worldwide in August 2026?

  1. In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.

  2. In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.

  3. In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%.

  4. In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.

Where does Kubota compete?

Kubota is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands2nd of 723.2%Show ranking
Skid steer brands2nd of 630.4%Show ranking
Farm machinery brands1st of 661.3%Shown above
Mini excavators1st of 693.5%Show ranking

How is Kubota measured?

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kubota

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How the Brand Demand Index is measured

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