Brandwave

How popular isKubota in search?

In September 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 12 months. Kubota holds 26.7% estimated Share of Search among brush hog brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere72.6%
  2. Kubota26.7%
  3. Bobcat0.72%
Kubota website (opens in a new tab)

Follow Kubota and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which brush hog brands compete with Kubota?

Kubota against brush hog brands worldwide, by month

Share of Search by month for John Deere, Kubota. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaBobcat
Oct 202568.4%30.8%0.83%
Nov 202572.5%26.7%0.88%
Dec 202572.1%26.5%1.3%
Jan 202672.1%26.5%1.3%
Feb 202672.5%26.7%0.88%
Mar 202668.4%30.8%0.83%
Apr 202668.4%30.8%0.83%
May 202668.4%30.8%0.83%
Jun 202668.5%30.8%0.68%
Jul 202672.6%26.7%0.72%
Aug 202672.6%26.7%0.72%
Sep 202672.6%26.7%0.72%

  1. 1.John Deere

    72.6%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubota

    26.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bobcat

    0.72%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kubota and its closest rivals

Every comparison with Kubota

How has branded search demand for Kubota changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among brush hog brands worldwide decreased from 30.8% to 26.7%.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among brush hog brands worldwide peaked at 30.8% in June 2026 and was lowest at 26.5% in December 2025.

How did search popularity change for brush hog brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Kubota compete?

Kubota is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Riding lawn mower brands4th of 710.5%Show ranking
Tractor brands3rd of 712.1%Show ranking
Potato harvester brands3rd of 513.3%Show ranking
Compact tractor brands3rd of 513.5%Show ranking
Disc harrow brands3rd of 418%Show ranking
Farm machinery brands2nd of 619.5%Show ranking
Farm tractors brands2nd of 421%Show ranking
Zero turn mowers brands2nd of 424.5%Show ranking
Skid steer brands2nd of 625.5%Show ranking
Forestry mulcher brands2nd of 426.7%Show ranking
Brush hog brands2nd of 326.7%Shown above
Tree spade attachment brands2nd of 326.7%Show ranking
Mini excavators1st of 692.8%Show ranking

How is Kubota measured?

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kubota

Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kubota your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free