Hyundai Construction Equipment vs Kubota:Which is searched more?
In September 2026, Kubota had more branded searches than Hyundai Construction Equipment among digger brands worldwide. Kubota had about 368,000 branded searches, while Hyundai Construction Equipment had 13,400. Kubota made up 52.6% of all digger brand searches we track, and Hyundai Construction Equipment accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Hyundai Construction Equipment or Kubota more popular in search?
Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kubota, Hyundai Construction Equipment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Takeuchi | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 36% | 5.9% | 1.6% | 1.4% | 0.79% | 0.35% | 0.16% | 0.02% |
| Nov 2025 | 48.7% | 39.9% | 6.6% | 1.8% | 1.6% | 0.87% | 0.38% | 0.17% | 0.02% |
| Dec 2025 | 52.7% | 35.2% | 7.1% | 1.9% | 1.7% | 0.77% | 0.34% | 0.14% | 0.02% |
| Jan 2026 | 48.7% | 39.8% | 6.6% | 1.9% | 1.6% | 0.87% | 0.32% | 0.13% | 0.02% |
| Feb 2026 | 52.5% | 35.1% | 7.1% | 2.1% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Mar 2026 | 53.4% | 35.7% | 5.9% | 1.7% | 1.8% | 0.96% | 0.34% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 35.8% | 5.9% | 1.6% | 1.8% | 0.96% | 0.29% | 0.12% | 0.02% |
| May 2026 | 57.4% | 31.4% | 6.3% | 1.7% | 1.9% | 0.84% | 0.31% | 0.13% | 0.02% |
| Jun 2026 | 53.6% | 35.8% | 5.9% | 1.7% | 1.8% | 0.79% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 48.9% | 40% | 6.6% | 1.7% | 1.6% | 0.72% | 0.32% | 0.12% | 0.02% |
| Aug 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.13% | 0.02% |
| Sep 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
How has the Hyundai Construction Equipment and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Hyundai Construction Equipment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hyundai Construction Equipment’s share of searches among digger brands worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 13.7K to 13.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among digger brands worldwide moved from 53.7% to 52.6%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for digger brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hyundai Construction Equipment’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hyundai Construction Equipment
4 branded search terms
- hyundai construction equipment
- hyundai digger
- hyundai excavator
- hyundai wheel loader
Kubota
1 branded search term
- kubota
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