Digger brands:Which are searched most?
In September 2026, Liebherr was the most searched among digger brands worldwide, with an estimated 246K branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Liebherr76.1%
Kobelco15.3%
Hyundai Construction Equipment4.1%
Case3.7%
Caterpillar0.74%
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Share of SearchLeaderboard
Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liebherr, Kobelco, Hyundai Construction Equipment, Case. The figures are in the table below the chart.
View monthly share of search table
| Month | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Caterpillar |
|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 13.1% | 3.6% | 3.2% | 0.76% |
| Nov 2025 | 79.4% | 13.1% | 3.6% | 3.2% | 0.77% |
| Dec 2025 | 76% | 15.3% | 4.2% | 3.7% | 0.74% |
| Jan 2026 | 79.3% | 13% | 3.9% | 3.2% | 0.63% |
| Feb 2026 | 75.8% | 15.2% | 4.5% | 3.7% | 0.74% |
| Mar 2026 | 78.6% | 12.9% | 3.8% | 3.9% | 0.76% |
| Apr 2026 | 79% | 13% | 3.6% | 3.9% | 0.63% |
| May 2026 | 75.4% | 15.2% | 4.1% | 4.5% | 0.74% |
| Jun 2026 | 78.7% | 12.9% | 3.8% | 3.9% | 0.63% |
| Jul 2026 | 79.7% | 13.1% | 3.4% | 3.2% | 0.64% |
| Aug 2026 | 76.1% | 15.3% | 4.1% | 3.7% | 0.74% |
| Sep 2026 | 76.1% | 15.3% | 4.1% | 3.7% | 0.74% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 246K | 0% | 0 points | |
| 2, held 2nd | 15.3% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 4.1% | 13.4K | 0% | 0 points | |
| 4, held 4th | 3.7% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.74% | 2.4K | 0% | 0 points |
1.
Liebherr76.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Kobelco15.3%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Held 3rd. 13.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Case3.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.74%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Liebherr vs Kobelco: compare search popularity
- Liebherr vs Hyundai Construction Equipment: compare search popularity
- Liebherr vs Case: compare search popularity
- Kobelco vs Hyundai Construction Equipment: compare search popularity
- Kobelco vs Case: compare search popularity
- Hyundai Construction Equipment vs Case: compare search popularity
- Compare any of these brands
Which brand is most popular in search among digger brands worldwide?
5 brands
In September 2026, Liebherr was the most searched among digger brands worldwide, with an estimated 246K branded searches and 76.1% estimated Share of Search within this set. Kobelco is in 2nd place, 60.8 percentage points behind at 15.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Liebherr | 79.4% → 76.1% | 79.7%Jul 2026 | 75.4%May 2026 | 1st |
| Kobelco | 13.1% → 15.3% | 15.3%Aug 2026 | 12.9%Mar 2026 | 2nd |
| Hyundai Construction Equipment | 3.6% → 4.1% | 4.5%Feb 2026 | 3.4%Jul 2026 | 3rd |
| Case | 3.2% → 3.7% | 4.5%May 2026 | 3.2%Jan 2026 | 4th |
| Caterpillar | 0.76% → 0.74% | 0.77%Nov 2025 | 0.63%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among digger brands worldwide decreased from 79.4% to 76.1%.
- Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among digger brands worldwide increased from 13.1% to 15.3%.
- Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among digger brands worldwide increased from 3.6% to 4.1%.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide increased from 3.2% to 3.7%.
- Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among digger brands worldwide peaked at 79.7% in July 2026 and was lowest at 75.4% in May 2026.
- Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among digger brands worldwide peaked at 15.3% in August 2026 and was lowest at 12.9% in March 2026.
- Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among digger brands worldwide peaked at 4.5% in February 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide peaked at 4.5% in May 2026 and was lowest at 3.2% in January 2026.
- Across the 12 months ending September 2026, Caterpillar held steady: its estimated Share of Search among digger brands worldwide moved less than 0.5 percentage points.
How did search popularity change for digger brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
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