Brandwave

How popular isKomatsu?

In September 2026, people searched for Komatsu by name about 1,340 times worldwide, a 9.5% decrease from the previous year. These searches made up 0.02% of all global digger brand searches, placing Komatsu ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about digger brands, Komatsu appeared in two of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Komatsu is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. KubotaShare of searches 52.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. LiebherrShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. KobelcoShare of searches 7.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Hyundai Construction EquipmentShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. KomatsuShare of searches 0.02%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Komatsu was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Komatsu is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Takeuchi5th
  6. Kobelco6th
  7. Liebherr7th
  8. Hyundai Construction Equipment–
  9. Case–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digger brands compete with Komatsu?

Komatsu against digger brands worldwide, by month

Share of searches by month for Kubota, Liebherr, Kobelco, Komatsu. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaLiebherrKobelcoHyundai Construction EquipmentCaseTakeuchiCaterpillarHitachiKomatsu
Oct 202553.7%36%5.9%1.6%1.4%0.79%0.35%0.16%0.02%
Nov 202548.7%39.9%6.6%1.8%1.6%0.87%0.38%0.17%0.02%
Dec 202552.7%35.2%7.1%1.9%1.7%0.77%0.34%0.14%0.02%
Jan 202648.7%39.8%6.6%1.9%1.6%0.87%0.32%0.13%0.02%
Feb 202652.5%35.1%7.1%2.1%1.7%0.94%0.34%0.14%0.02%
Mar 202653.4%35.7%5.9%1.7%1.8%0.96%0.34%0.15%0.02%
Apr 202653.5%35.8%5.9%1.6%1.8%0.96%0.29%0.12%0.02%
May 202657.4%31.4%6.3%1.7%1.9%0.84%0.31%0.13%0.02%
Jun 202653.6%35.8%5.9%1.7%1.8%0.79%0.29%0.1%0.02%
Jul 202648.9%40%6.6%1.7%1.6%0.72%0.32%0.12%0.02%
Aug 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.13%0.02%
Sep 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.14%0.02%

  1. 1.Kubota

    52.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Liebherr

    35.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    7.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hyundai Construction Equipment

    1.9%

    Held 4th. 13.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Case

    1.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Takeuchi

    0.94%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.34%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hitachi

    0.14%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  9. 9.Komatsu

    0.02%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Komatsu and its closest rivals

Every comparison with Komatsu

25 comparisons

How has branded search demand for Komatsu changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Komatsu worldwide fell from 1.5K to 1.3K.
  • Across the 12 months ending September 2026, Komatsu’s share of searches among digger brands worldwide held steady at 0.02%.

How did search popularity change for digger brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  4. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Komatsu’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Komatsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • komatsu 25
  • komatsu haul truck
  • komatsu mining truck

Do you work for Komatsu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Komatsu compete?

Komatsu is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Excavator brands12th of 120.02%Show ranking
Digger brands9th of 90.02%Shown above
Mining truck brands6th of 70.27%Show ranking
Mini excavators6th of 60.04%Show ranking
Forklift brands8th of 80.19%Show ranking
Wheel loader brands10th of 100.19%Show ranking
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Is Komatsu your brand?

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