Brandwave

Case vs Komatsu:Which is more popular?

In September 2026, Case had more branded searches than Komatsu among digger brands worldwide. Case had about 12,100 branded searches, while Komatsu had 140. Case made up 1.7% of all digger brand searches we track, and Komatsu accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about digger brands, Komatsu appeared in two of the four answers and Case in none.

Among digger brands worldwide in September 2026

Who do people search for more?

Case, about 86 searches for every 1 for Komatsu

Case 12.1K searchesKomatsu 140 searches

Who does AI mention more?

Komatsu, mentioned in 2 of 4 answers, Case in 0

Komatsu in 2 of 4Case in 0 of 4

Who does AI recommend more?

Komatsu, the only one of the two named

Komatsu first in 2Case never named

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Top digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Komatsu was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Case did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Takeuchi5th
  6. Kobelco6th
  7. Liebherr7th
  8. Hyundai Construction Equipment–
  9. Case–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Case or Komatsu more popular in search?

This chart shows how often people search Google for Case and Komatsu by name. Each line represents a brand's share of searches for all nine digger brands we track, month by month, from English-language searches worldwide.

Case and Komatsu among digger brands worldwide, by month

Share of searches by month for Case, Komatsu. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaLiebherrKobelcoHyundai Construction EquipmentCaseTakeuchiCaterpillarHitachiKomatsu
Oct 202553.7%36%5.9%1.6%1.4%0.79%0.35%0.16%0.02%
Nov 202548.7%39.9%6.6%1.8%1.6%0.87%0.38%0.17%0.02%
Dec 202552.7%35.2%7.1%1.9%1.7%0.77%0.34%0.14%0.02%
Jan 202648.7%39.8%6.6%1.9%1.6%0.87%0.32%0.13%0.02%
Feb 202652.5%35.1%7.1%2.1%1.7%0.94%0.34%0.14%0.02%
Mar 202653.4%35.7%5.9%1.7%1.8%0.96%0.34%0.15%0.02%
Apr 202653.5%35.8%5.9%1.6%1.8%0.96%0.29%0.12%0.02%
May 202657.4%31.4%6.3%1.7%1.9%0.84%0.31%0.13%0.02%
Jun 202653.6%35.8%5.9%1.7%1.8%0.79%0.29%0.1%0.02%
Jul 202648.9%40%6.6%1.7%1.6%0.72%0.32%0.12%0.02%
Aug 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.13%0.02%
Sep 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.14%0.02%

How has the Case and Komatsu comparison changed over the last 12 months?

3 findings
  • Case was ahead of Komatsu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Case’s share of searches among digger brands worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Komatsu’s share of searches among digger brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for digger brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Case’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Case

1 branded search term

  • case construction

Komatsu

1 branded search term

  • komatsu 25

How the Brand Demand Index is measured

Other head-to-heads among digger brands

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