Brandwave

How popular isCase in search?

In September 2026, there were an estimated 823K branded searches for Case worldwide which held steady over the last 12 months. Case holds 9.7% estimated Share of Search among digger brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hyundai72.3%
  2. MINI14.4%
  3. Case9.7%
  4. Liebherr2.9%
  5. Kobelco0.59%
  6. Caterpillar0.03%
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Which digger brands compete with Case?

Case against digger brands worldwide, by month

Share of Search by month for Hyundai, MINI, Case, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthHyundaiMINICaseLiebherrKobelcoCaterpillar
Oct 202575.7%12.4%8.3%3%0.5%0.03%
Nov 202576.9%12.5%6.9%3.1%0.51%0.03%
Dec 202573.6%14.7%8.1%3%0.6%0.03%
Jan 202676.9%12.5%6.9%3.1%0.51%0.02%
Feb 202673.6%14.7%8.1%3%0.6%0.03%
Mar 202676.9%12.5%6.9%3.1%0.51%0.03%
Apr 202671.9%14.3%9.7%3.5%0.58%0.03%
May 202673.6%14.7%8.1%3%0.6%0.03%
Jun 202673.2%14.6%8%3.6%0.59%0.03%
Jul 202673.2%14.6%8%3.6%0.59%0.03%
Aug 202672.3%14.4%9.7%2.9%0.59%0.03%
Sep 202672.3%14.4%9.7%2.9%0.59%0.03%

  1. 1.Hyundai

    72.3%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MINI

    14.4%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Case

    9.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liebherr

    2.9%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kobelco

    0.59%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Caterpillar

    0.03%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Case and its closest rivals

Every comparison with Case

How has branded search demand for Case changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Case worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide increased from 8.3% to 9.7%.
  • Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide peaked at 9.7% in August 2026 and was lowest at 6.9% in November 2025.

How did search popularity change for digger brands worldwide in September 2026?

  1. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Case compete?

Case is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digger brands3rd of 69.7%Shown above
Wheel Loader brands2nd of 811.2%Show ranking
Farm Tractors brands2nd of 432.5%Show ranking
Skid steer brands2nd of 637.2%Show ranking

How is Case measured?

Brandwave collects information about searches that people make online using Case’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • case

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How the Brand Demand Index is measured

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