Case vs Takeuchi:Which is more popular?
In September 2026, Case had more branded searches than Takeuchi among digger brands worldwide. Case had about 12,100 branded searches, while Takeuchi had 6,600. Case made up 1.7% of all digger brand searches we track, and Takeuchi accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about digger brands, Takeuchi appeared in two of the four answers and Case in none.
Who do people search for more?
Case, about 83% more searches than Takeuchi
Who does AI mention more?
Takeuchi, mentioned in 2 of 4 answers, Case in 0
Who does AI recommend more?
Takeuchi, the only one of the two named
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Top digger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Takeuchi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Case did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Caterpillar1st
Kubota2nd
Komatsu3rd
Hitachi4th- Takeuchi5th
Kobelco6th
Liebherr7th
Hyundai Construction Equipment–- Case–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about digger brands
4 answers
Asked ChatGPT
“Which digger brand should I buy?”
Asked ChatGPT
“What are the best digger brands?”
Asked ChatGPT
“What's the best digger brand for a building site?”
Searched Google, AI Overview
“digger brands”
Searched Google, AI Overview
“buy digger”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Case or Takeuchi more popular in search?
This chart shows how often people search Google for Case and Takeuchi by name. Each line represents a brand's share of searches for all nine digger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Case, Takeuchi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Takeuchi | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 36% | 5.9% | 1.6% | 1.4% | 0.79% | 0.35% | 0.16% | 0.02% |
| Nov 2025 | 48.7% | 39.9% | 6.6% | 1.8% | 1.6% | 0.87% | 0.38% | 0.17% | 0.02% |
| Dec 2025 | 52.7% | 35.2% | 7.1% | 1.9% | 1.7% | 0.77% | 0.34% | 0.14% | 0.02% |
| Jan 2026 | 48.7% | 39.8% | 6.6% | 1.9% | 1.6% | 0.87% | 0.32% | 0.13% | 0.02% |
| Feb 2026 | 52.5% | 35.1% | 7.1% | 2.1% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Mar 2026 | 53.4% | 35.7% | 5.9% | 1.7% | 1.8% | 0.96% | 0.34% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 35.8% | 5.9% | 1.6% | 1.8% | 0.96% | 0.29% | 0.12% | 0.02% |
| May 2026 | 57.4% | 31.4% | 6.3% | 1.7% | 1.9% | 0.84% | 0.31% | 0.13% | 0.02% |
| Jun 2026 | 53.6% | 35.8% | 5.9% | 1.7% | 1.8% | 0.79% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 48.9% | 40% | 6.6% | 1.7% | 1.6% | 0.72% | 0.32% | 0.12% | 0.02% |
| Aug 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.13% | 0.02% |
| Sep 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
How has the Case and Takeuchi comparison changed over the last 12 months?
3 findings
- Case was ahead of Takeuchi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case’s share of searches among digger brands worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Takeuchi’s share of searches among digger brands worldwide moved from 0.79% to 0.94%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for digger brands worldwide in September 2026?
0 changes
Neither Case nor Takeuchi moved beyond provider rounding among digger brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Case’s and Takeuchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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