How popular isTakeuchi in search?
In August 2026, there were an estimated 6.6K branded searches for Takeuchi worldwide which held steady over the last 11 months. Takeuchi holds 1.7% estimated Share of Search among mini excavators worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kubota93.5%
Bobcat2.5%
Takeuchi1.7%Yanmar1.7%
- Caterpillar0.61%
Komatsu0.04%
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Which mini excavators compete with Takeuchi?
Share of Search by month for Kubota, Bobcat, Takeuchi. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | Bobcat | Takeuchi | Yanmar | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 1.4% | 0.61% | 0.04% |
| Nov 2025 | 93.1% | 3.1% | 1.7% | 1.4% | 0.73% | 0.04% |
| Dec 2025 | 92.1% | 4.5% | 1.4% | 1.4% | 0.6% | 0.03% |
| Jan 2026 | 91.8% | 4.5% | 1.6% | 1.3% | 0.6% | 0.04% |
| Feb 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.61% | 0.04% |
| Mar 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.6% | 0.04% |
| Apr 2026 | 93.9% | 2.5% | 1.7% | 1.4% | 0.5% | 0.04% |
| May 2026 | 94.2% | 2.5% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jun 2026 | 94.6% | 2.1% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jul 2026 | 93.8% | 2.5% | 1.4% | 1.7% | 0.61% | 0.04% |
| Aug 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.61% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.5% | 368K | 0% | -0.3 points | |
| 2, held 2nd | 2.5% | 9.9K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 1.7% | 6.6K | +22.2% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.7% | 6.6K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.61% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.04% | 140 | -17.6% | 0 points |
1.
Kubota
93.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Bobcat2.5%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Takeuchi1.7%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
4.
Yanmar
1.7%
Moved from 3rd to 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.61%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Komatsu0.04%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare search popularity between Takeuchi and its closest rivals
How has branded search demand for Takeuchi changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Takeuchi worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Takeuchi’s estimated Share of Search among mini excavators worldwide held steady, from 1.4% to 1.7%.
How did search popularity change for mini excavators worldwide in August 2026?
6 changes

In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.
In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Takeuchi measured?
Brandwave collects information about searches that people make online using Takeuchi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- takeuchi digger
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Is Takeuchi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.