How popular isTakeuchi in search?
In September 2026, there were an estimated 6.6K branded searches for Takeuchi worldwide which held steady over the last 12 months. Takeuchi holds 2% estimated Share of Search among excavator brands worldwide and is ranked 5th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which excavator brands compete with Takeuchi?
Share of Search by month for Sumitomo, Sany, Kobelco, Bobcat, Takeuchi. The figures are in the table below the chart.
View monthly share of search table
| Month | Sumitomo | Sany | Kobelco | Bobcat | Takeuchi | Yanmar | JCB | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 16.1% | 3.9% | 2.1% | 2.1% | 1.2% | 0.94% | 0.42% | 0.06% |
| Nov 2025 | 44% | 29.5% | 16.1% | 3.9% | 2.1% | 1.8% | 1.2% | 0.94% | 0.42% | 0.05% |
| Dec 2025 | 38.6% | 31.7% | 17.3% | 6.3% | 1.9% | 1.9% | 1% | 0.84% | 0.35% | 0.04% |
| Jan 2026 | 38.4% | 31.6% | 17.3% | 6.3% | 2.3% | 1.9% | 1% | 0.84% | 0.35% | 0.06% |
| Feb 2026 | 39.2% | 32.3% | 17.6% | 4.3% | 2.4% | 1.9% | 1% | 0.86% | 0.36% | 0.05% |
| Mar 2026 | 40.8% | 33.3% | 15% | 3.7% | 2.4% | 2.4% | 1.1% | 0.88% | 0.39% | 0.05% |
| Apr 2026 | 43.7% | 29.3% | 16% | 3.9% | 2.6% | 2.1% | 1.2% | 0.78% | 0.32% | 0.06% |
| May 2026 | 46.3% | 30.9% | 13.9% | 3.4% | 1.9% | 1.9% | 0.81% | 0.67% | 0.28% | 0.04% |
| Jun 2026 | 41.7% | 34% | 15.3% | 3.1% | 2% | 2% | 0.9% | 0.74% | 0.27% | 0.04% |
| Jul 2026 | 41.8% | 34.1% | 15.3% | 3.1% | 1.7% | 2% | 0.9% | 0.74% | 0.27% | 0.05% |
| Aug 2026 | 41.7% | 34% | 15.3% | 3.1% | 2% | 2% | 0.9% | 0.74% | 0.27% | 0.04% |
| Sep 2026 | 41.7% | 34% | 15.3% | 3.1% | 2% | 1.7% | 1.1% | 0.74% | 0.31% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 135K | 0% | 0 points | |
| 2, held 2nd | 34% | 110K | 0% | 0 points | |
| 3, held 3rd | 15.3% | 49.5K | 0% | 0 points | |
| 4, held 4th | 3.1% | 9.9K | 0% | 0 points | |
| 5, held 5th | 2% | 6.6K | 0% | 0 points | |
| 6, held 6th | 1.7% | 5.4K | -18.2% | -0.4 points | |
| 7, held 7th | 1.1% | 3.6K | +24.1% | +0.2 points | |
| 8, held 8th | 0.74% | 2.4K | 0% | 0 points | |
| 9, held 9th | 0.31% | 1K | +13.6% | 0 points | |
| 10, held 10th | 0.04% | 140 | 0% | 0 points |
1.
Sumitomo
41.7%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Sany
34%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kobelco15.3%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Bobcat3.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Takeuchi2%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Yanmar
1.7%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
7.
JCB1.1%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
0.74%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Hitachi0.31%
Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
10.
Komatsu
0.04%
Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Takeuchi and its closest rivals
How has branded search demand for Takeuchi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Takeuchi worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, Takeuchi’s estimated Share of Search among excavator brands worldwide held steady, from 2.1% to 2%.
How did search popularity change for excavator brands worldwide in September 2026?
6 changes
Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Where does Takeuchi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mini excavators | 3rd of 6 | 1.7% | Show ranking |
| Excavator brands | 5th of 10 | 2% | Shown above |
How is Takeuchi measured?
Brandwave collects information about searches that people make online using Takeuchi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- takeuchi digger
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Is Takeuchi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.