Brandwave

Takeuchi vs Yanmar:Which is more popular by branded search?

In August 2026, Takeuchi and Yanmar were level on Share of Search among mini excavators worldwide, with an estimated 6.6K branded searches each, at 1.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among mini excavators worldwide in August 2026Which is more popular in search, Takeuchi or Yanmar?
Takeuchi1.7%6.6K searches
vs
Yanmar1.7%6.6K searches

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Which is more popular in search, Takeuchi or Yanmar?

Compare the mini excavators households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Takeuchi and Yanmar among mini excavators worldwide, by month

Share of Search by month for Takeuchi, Yanmar. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaBobcatTakeuchiYanmarCaterpillarKomatsu
Oct 202594.1%2.5%1.4%1.4%0.61%0.04%
Nov 202593.1%3.1%1.7%1.4%0.73%0.04%
Dec 202592.1%4.5%1.4%1.4%0.6%0.03%
Jan 202691.8%4.5%1.6%1.3%0.6%0.04%
Feb 202693.2%3.1%1.7%1.4%0.61%0.04%
Mar 202693.5%2.5%1.7%1.7%0.6%0.04%
Apr 202693.9%2.5%1.7%1.4%0.5%0.04%
May 202694.2%2.5%1.4%1.4%0.5%0.03%
Jun 202694.6%2.1%1.4%1.4%0.5%0.03%
Jul 202693.8%2.5%1.4%1.7%0.61%0.04%
Aug 202693.5%2.5%1.7%1.7%0.61%0.04%
Sep 2026——————

How has the Takeuchi and Yanmar comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Yanmar took it in July 2026.
  • Across the 11 months ending August 2026, Takeuchi’s estimated Share of Search among mini excavators worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 11 months ending August 2026, Yanmar’s estimated Share of Search among mini excavators worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for mini excavators worldwide in August 2026?

  1. In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.

  2. In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Takeuchi’s and Yanmar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Takeuchi

1 branded search term

  • takeuchi digger

Yanmar

1 branded search term

  • yanmar digger

How the Brand Demand Index is measured

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